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In India, awareness about health and fitness among the people has increased to a significant extent. People due to their busy lifestyle are unable to take care of their health. Therefore, they are trying to get different health products in order to complete their nutritional deficiency. In this scenario, Energy drinks/Health drinks have made a good place in the market especially among the Indian youth. Most of the people are considering these drinks as a substitute to boost their stamina and energy levels.
Indian market is one of the fastest developing consumer markets, especially for a product targeted towards the young and as well as young adults. Health /Energy drink has entered the market in the recent past and captures the whole market at a faster rate in comparison to other products like soft drinks.
Growing health consciousness, increased urbanization among the people especially youth has increased the demand for such drinks. The market size of these drinks in India is estimated at about Rs 700 crore, and climbing up 20-25% year-on-year.
Red Bull GmbH –is one of the finest examples of Energy Drinks entered the market in 2002 and established its long-lasting presence across the country.
In accordance, to the worries of people for their health, the market for energy drinks is expanding and is expected to grow further. Therefore, there is an abundance of pressure upon the drink manufacturers in competiting the challenges of supplying drinks that consumers feel are safe to consume.
FSSAI or the Food Safety and Standards Authority of India have taken a lot of steps to strip off the term health or energy drinks from these concoctions available in the market. It has been obligatory upon the manufacturer to carry a safety warning on the label of their drinks so that the consumers came to know what they are actually drinking. Moreover, the label must also disclose if these drinks are not suitable for consumption for lactating or pregnant women and children, people who are sensitive to caffeine”. The label must also indicate the limit of consumption in a single day.
Recently, the agency has finalized the latest NOI standards to be ensured in these drinks.
Therefore, for the safety purpose, it is mandatory for the manufacturer to take the FSSAI license so that consumers can consume various foods and drink products without any stress or fear of contamination or adulteration.
Enterslice an award-winning company has 100 per cent expertise in providing legal services related to the business of Health Drinks. Interested one may raise their queries on email@example.com.
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