Insurance Web Aggregator License- An Overview

An insurance web aggregator acts as an intermediary or an online platform that provides information about the insurance products and policies offered by different companies through a website or an online portal. Insurance web aggregators must obtain an insurance web aggregator license from the IRDAI before commencing business operations as per insurance web aggregator regulations.

It compares insurance products and their prices on such an online platform to help the customers analyze the best product and make an informed decision before buying any insurance product. The insurance web aggregator is a business entity registered under the Companies Act and regulated by the IRDAI (Insurance Web Aggregator) Regulations, 2017.

40% Digital Insurance Sales in India

Annual Tax Reporting

250+ Insurance Plans (Health, Travel, Motor, and Life)

More than 23 Million Active Transacting Consumers

Around โ‚น7,600 Crore (Total Insurance Premiums via Aggregators)

Growth of Protection Products (44% YoY)

One License, Multiple Revenue Streams

Get IRDA Web Aggregator License with Enterslice

From application to approval, Enterslice handles every IRDAI requirement. Save your time and effort with our expert consultants, who have more than a decade of experience in getting an IRDA web aggregator license.

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Who Regulates Insurance Web Aggregator License?

The primary regulatory authority for the insurance web aggregator license is the Insurance Regulatory and Development Authority of India (IRDAI). The Insurance Act 1938 and the Insurance Regulatory and Development Act 1999 are the regulations behind Insurance law.

What is the Role of the Insurance Web Aggregator with a Web Aggregator License in Insurance?

The main role is to facilitate comparison between different insurance products. Aggregators have contracts with insurance companies, which are obligated to share all pertinent information. Here, we have discussed below in pointers for your better understanding:

  • The insurance web aggregators with a web aggregator license in insurance must present information in a specific format on their website.
  • Insurance web aggregators are prohibited from displaying ratings, rankings, endorsements, or best-sellers of insurance products.
  • They cannot showcase any products other than insurance products and are also prohibited from running advertisements.

What are the Benefits of Obtaining an Insurance Web Aggregator License?

Obtaining an insurance web aggregator license enables companies to expand their customer base and cut down on advertising expenses. It also gives customers a simpler way to analyze and select insurance products, resulting in improved offers and a more efficient market.

Time & Energy Saver

An insurance web aggregator helps users save time and effort by eliminating the necessity of going to various insurance company websites to compare policies one by one. Users can use an aggregator to compare several policies at once conveniently.

Offers Better Pricing

Insurance web aggregators collaborate with numerous insurance providers, leading to competition between insurers. It leads to improved pricing for customers as insurance providers vie to offer the most competitive rates and advantages.

Offers Expert Opinion

Insurance web aggregators typically employ a group of specialists available to offer guidance to users in selecting the most suitable policy. Users can inquire and receive advice from these professionals to assist them.

Realtime Alerts & Updates

Users are informed about the newest products, updates in regulations, and market trends that may affect their insurance choices in the present and future. It is one of the key benefits of insurance web aggregator license.

Policy Management

Certain platforms provide features for overseeing bought policies, such as notifications for premium payments and renewals, online storage of policy papers, and assistance with processing claims.

Grow Faster with Higher Margins

Avoid heavy online infrastructure. Web aggregators with an IRDA web aggregator license reduce distribution costs by 30% to 50% while enabling rapid digital scale across India.

Fraud Detection & Prevention

KYC and AML investigations help uncover unusual, suspicious, or fraudulent transactions, supporting anti-money laundering and counter-terrorism efforts.

What are the Functions Performed by Insurance Web Aggregators?

The insurance web aggregators enable users to compare and buy different insurance policies. They offer resources for comparing premiums, coverage, and conditions from different insurers, making the purchasing process easier and providing customer support and educational materials to assist in selecting the appropriate insurance product. Founders must get a better insight into insurance web aggregator regulations.

An insurance web aggregator performs the following functions:

  • Providing the relevant information related to insurance products
  • Comparison of insurance products
  • Display information related to insurance products on the website
  • Assisting in the sale of insurance policies
  • Solicitation of policies

How do Web Aggregators with an Insurance Web Aggregator Registration earn Money?

The web aggregators with an insurance web aggregator registration earn money through commissions from the insurance companies when any policy is purchased through their platform. Usually, you see that the insurance web aggregators do not charge their users for using their services.

The revenue streams for insurance web aggregators are mentioned below-

  • Commission from Insurance Companies (Primary Source)
  • Targeted Advertising (Limited Source)
  • Renewal Commissions (Secondary Source)
  • Premium Comparison Tools (Value-added Service)
  • Strategic Partnerships
  • Freemium Model

Eligibility Criteria for Web Aggregator License in Insurance

Have a look at the eligibility criteria for the IRDA web aggregator license in insurance-

  • Company or LLP registered in India
  • Minimum paid-up capital of Rs 25 lakh (for Companies)
  • Minimum contribution of Rs 25 lakh (for LLPs)
  • Minimum net worth required is Rs 25 lakh (maintained at all times)
  • Indian resident directors and partners only
  • MOA and AOA for companies
  • LLP agreements for LLPs
  • Business confined to web aggregation
  • No other business activities permitted
  • Not registered as any insurance intermediary
  • A dedicated insurance web aggregation website is required
  • No referral or exclusive insurer agreements
  • Only one insurance intermediary registration is involved
  • Directors and KMP must be fit and proper
  • Qualified and IRDAI-certified principal officer mandatory
  • IRDAI-trained authorized verifier, if applicable
  • No past regulatory violations
  • Must protect and serve policyholdersโ€™ interests

What are the Documents Required for Insurance Web Aggregator License?

The documents needed for insurance web aggregator license are mentioned below-

ROC Certificate of Registration

MOA and AOA

Company PAN Card Copy

Directors/Partners Details

Proposed Website Content Preview

Principal Officer Details

Website Content Responsible Persons

Website Hosting Location

Certified Shareholding Pattern

Net Worth Certificate (CA)

IT Infrastructure Details

Audited Financial Statements

Website Login Credentials (View-only)

Organisational Structure and Roles

What are the Net Worth Requirements for an Insurance Web Aggregator License?

The net worth requirements for getting an insurance web aggregator license are mentioned below:

  • Net worth must not fall below 100% of the capital requirements.
  • The insurance web aggregator must review the net worth status every half year, as of 30th September and 31st March every year, and report non-compliance, if any. This must be done within 15 days, and such requirements must be met within 30 days, followed by confirming insurance web aggregator compliance with the IRDAI.
  • If the Insurance Aggregator is unable to maintain the net worth after 30 days, then the business related to the aggregator should be stopped.
  • The Chartered Accountant finally authenticates the net worth certificate.

How to Apply for Insurance Web Aggregator License with Enterslice?

In order to apply for insurance web aggregator license with Enterslice, you need to follow the steps mentioned below-

Fulfil Eligibility Requirement

Ensure the applicant meet all IRDAI eligibility, financial, and compliance conditions.

File Application in Form A

Submit Form A along with Rs 10,000 plus applicable taxes to IRDAI through approved payment modes

Submit Required Documents

Provide all prescribed documents to enable IRDAI to initiate verification process.

Verification by IRDAI

IRDAI scrutinizes the application and documents. Deficiencies may lead to rejection within 30 days.

Issuance of Registration Certificate

IRDAI grants the certificate of registration in Form E if it serves policyholdersโ€™ interests.

What are the prerequisites for the Grant of the Insurance Web Aggregators License?

Certain conditions have to be followed by the applicant for the grant of insurance web aggregators license, such as:

  • The applicant can only facilitate solicitation.
  • The applicant shall comply with the provisions of the IRDA Act, 1999.
  • The applicant should inform the authority of any material change or false/misleading information in previously provided documents.
  • The Insurance Web Aggregators should take adequate steps to redress grievances within 14 days.
  • The Insurance Web Aggregator shall maintain the prescribed code of conduct.
  • The Insurance Web Aggregator shall solicit and procure a reasonable number of insurance policies commensurate with its resources.
  • The authority has the power to appoint another investigative agency to examine the books of accounts of the web aggregator.

Timeline to Obtain IRDA Web Aggregator License

After fulfilling all the regulatory requirements of IRDAI, the business entity usually takes around 5 to 6 months to obtain an IRDA web aggregator license in India.

How will Enterslice help you obtain an IRDA Web Aggregator License?

Enterslice offers consultancy services for legal, financial, and business advice, along with help in acquiring necessary licenses for operating in sectors like finance and insurance. We are here to assist you in various ways to acquire an IRDA web aggregator license in India, overseen by the IRDAI. Besides this license, we help insurance business enthusiasts in securing an insurance broker license, insurance marketing firm license, ISNP certification, etc.

We have discussed below how we can assist your company in obtaining an insurance web aggregators license:

  • 100% IRDAI-compliant Documentation
  • Network of 10,000+ Professionals
  • 15+ Years of Proven Track Record
  • Entity Setup to Final IRDAI Approval
  • Expert Guidance on Minimum Capital & Net Worth
  • Cut licensing timeline by up to 30%
  • Fit & Proper Compliance for 100% of Directors and KMPs
  • Single-window Coordination, No Need to Chase Multiple Advisors
  • Future-ready for Renewals, Audits, and Inspections
  • Compliance-first Approach Trusted by Startups, Fintechs, and Enterprises
  • Website and Tech Compliance Aligned with IRDAI Web Aggregator Rules

FAQs on Online Insurance Web Aggregator License

There are 34 insurance web aggregators in India as per official list on the IRDAI website.

The insurance broker generally offers a traditional or personalized approach and engages in one-to-one interactions, whereas web aggregators control technology and provide a wide array of policy options through online platforms.

The certificate of insurance web aggregator registration is valid for three years from the date of issuance unless it is cancelled or suspended.

An authorized verifier is a verified person employed by the insurance web aggregator for insurance application and acquisition through distance marketing and telemarketing.

No, the insurance web aggregator can't advertise any product or service on their website.

An application submitted by the Applicant that is not complete in all respects and/or does not conform to the instructions specified in the application form and/or does not comply with the authority's requirements and/or directions may be rejected.

The Principal Officer is an individual who is considered a key management executive of the Insurance Web Aggregator.

Yes, the applicant shall prepare a functional website while preparing it. It is also mandatory to submit the website's audit report, known as the CISA Report, certified by authorized professionals for this purpose.

The fee for an insurance web aggregator license will include government fees of around Rs. 10,000, which are non-refundable, plus other professional charges.

The best insurance web aggregator in India is PolicyBazaar.

The capital requirement for the insurance web aggregator license is mentioned below for your better understanding:
  • The applicant must have a minimum paid-up capital of โ‚น25 lakhs.
  • If the Insurance Web Aggregator is a company under the Companies Act, 2013, the capital must be issued and subscribed only in the form of equity shares.
  • In the case of an LLP, the partnersโ€™ contribution must be made only in cash.
  • The shares of the web aggregator held as capital must not be pledged in any manner to secure credit.

The Indian digital insurance web aggregators market is around USD 1.4 billion in 2025. It is experiencing strong growth driven by UPI, smartphones, and IRDAIโ€™s push for e-insurance. It is a key component in one of the booming Indian insurance markets valued in the hundreds of billions.

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