Insurance Marketing Firm License – An Overview

Aspect Details
Fees Packages start from Rs 3,50,000 (Best Fees Guaranteed by Enterslice)
Timeline Usually, it takes around 3 to 4 months to acquire the license for an insurance marketing firm from IRDAI.
Advantages
  • Legitimate Business Operation
  • Deal With Diverse Products
  • Expanded Market Reach
  • Flexible Business Model
  • Access to Online Market
  • Increased Customer Confidence
Eligibility
  • Registered corporate structure
  • Minimum net worth - Rs 10 lakhs
  • Business name
  • Office space/ IT infrastructure
  • Purpose of the business
  • Principal Officer
Step-by-Step Procedure
  • Gather Necessary Documents
  • Filing of Form A
  • Remit Non-Refundable Application Fees
  • Submission of Declaration & Other Documents
  • Monitoring IMF Registration Application
  • Grant of Insurance Marketing Firm License
Documents Required
  • MOA, AOA & By-Laws
  • 3 Years’ Profit & Loss Account Details
  • Fit and Proper Form
  • Address Proof ‐ Lease Agreement
  • 3 Years’ Balance Sheet
  • No Objection Certificate
  • Business Plan
How can we help you?
  • Expertise in IRDAI IMF registration
  • IMF License application preparation
  • Business structure advisory support
  • Assist in securing the Insurance Marketing Firm License
  • Follow-up with IRDAI
  • Post-license compliance management
  • Advisory on mitigating risk

Grow your Business in World’s 10th Largest Insurance Market

Looking to obtain an insurance marketing firm license? Book an appointment with us.

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Stress-free Registration of Insurance Marketing Firm with Us

Registration of insurance marketing firms is required for entities or individuals that want to distribute or sell insurance products in India. The concept was introduced by the Insurance Regulatory and Development Authority of India (IRDAI) through the IRDAI (Registration of Insurance Marketing Firm) Regulations, 2015.

Insurance marketing firm registration ensures entrepreneurs and insurance agents can commence their insurance business in India. By getting an IMF license, you can undertake insurance service activities. At Enterslice, we will assist you with easy IMF registration and guide you to become a top insurance marketing firm in India.

India’s Insurance Penetration- 4% of its GDP

Wider Scope of Insurance Sector

Marketing of Financial Services

Business-Friendly Regulations

Flexible Business Model

Cross-Selling Opportunities

Benefits of Insurance Marketing Firm License

Applicants securing their insurance marketing firm license are offered a plethora of benefits facilitating their engagement as independent ISPs (Insurance Sales Persons) for procuring, soliciting, and marketing insurance-based products. The key benefits of getting an insurance marketing firm license are given below-

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Better Wealth Opportunity

Applicants holding an IMF license in India enjoy better opportunities for the creation and distribution of income or wealth through selling insurance products and financial products.

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Deal With Diverse Products

The IRDAI-registered insurance marketing firms are eligible to deal with a wide spectrum of financial products or policies, ensuring the provision of diversified offerings for client satisfaction or retention.

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Partnership Benefits

The partnership collaborations signed by IMF ensures to provide an invaluable-insights into regulations, compliance, product nuances, and system operations followed by the established insurance leaders. These partnerships enhance an IMF's expertise, ensuring proficiency in insurance marketing firm commissions and operations.

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Flexible Business Model

The registration of insurance marketing firm accommodates a flexible business model with adjustable structure either operating as a company, or an LLP, or a cooperative, or any other forms as specified by the regulation.

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Access to Online Market

The insurance market firm license is crucial to get easy access to online marketspace for offering insurance-related services. These ensure earning lucrative profit from the insurance market.

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One-Customer-One-Advisor Model

It provides a one-customer-one-advisor model, which provides maximum enjoyment of wallet shares by adopting the model dealing with the sole advisory. It is one of the significant benefits of insurance marketing firm license.

Procedure for an Insurance Marketing Firm License

The applicant shall choose an online IMF registration portal to get their insurance marketing firm license. Further, the procedure to apply for an insurance marketing license requires the fulfillment of the following steps for the insurance marketing firm registration process as provided below:

Gather Necessary Documents

Initially, the applicants are required to gather the necessary documents and the consent letter to ensure eligibility for applying to acquire an insurance marketing firm license in India.

Filing of Form A

The applicant shall make an application in Form A regarding the insurance marketing firm license. Along with the application, the exam pass certificate of the principal officer of the insurance marketing firm must be submitted.

Remit Non-Refundable Application Fees

Next, a non-refundable application fee of Rs. 5000/- plus service tax (GST) has to be remitted and paid to the authority concerning thereto.

Submit Declaration and Docs

According to Regulation 4 of IRDAI (Registration of Insurance Marketing Firm) Regulations of 2015, the applicants are required to submit the declaration of principal officer and other documents at the time of registration of insurance marketing firm.

Application Review

The IMF registration application and all the documents submitted by the applicants shall be further examined by the authority appointed by the IRDAI for the purpose.

Grant of IMF License

If the authority feels that all the requisite information complies with the legal requirements for acquiring an insurance marketing firm license, it shall grant a certificate of registration or license.

Timeline to Get IMF License in India

The timeline required to get an IMF license in India generally depends upon the processing and approval of the documents submitted. Generally, it takes around 7 to 10 weeks to get a full-fledged IMF license in India.

Preparation of Documents: 1 to 2 Months

Preparation of required documents and business development crucially outlining the objective, structure, and strategy of the IMF takes around 30 to 60 days.

Application Submission: 1 to 2 Weeks

The timeline required for submission of the application for its initial review by the IRDAI typically takes around 1-2 weeks.

IRDAI Review & Scrutinization: 2 to 3 Weeks

The thorough review and scrutinization of all the mandatory submissions made by the applications usually takes around 2 to 3 weeks.

Approval & Payment of Fees: 1 to 2 Weeks

A timeline of around 1 to 2 weeks is required to secure conditional approval and payment of prescribed fees to get an IMF license in India.

Join the race of 200-plus registered insurance market firms in India and cherish your startup dreams with us.

Requirement of Document to Register as IMF

The requirements of documents to register as IMF under the IRDAI are provided below:

Declaration of Fit & Proper Criteria

Net Worth Certificate from CA

Bank Account Statement of IMF

3-Year Business Plan

Infrastructure Details

IMF Exam Pass Certificates

MoA/AoA (for Companies)

LLP Agreement (for LLPs)

Undertaking of Compliance

Consent Letter from 1 Insurance Firm

Qualification and Experience Certificates

Organization Chart

Secure Your Insurance Marketing Firm License with Enterslice

Seamlessly secure your insurance marketing firm license with Enterslice which is among one of India’s leading companies. Our dedicated services ensure the smooth and efficient management of your business activities. We offer professional assistance to ensure compliance with the consistently evolving regulatory requirements for securing an insurance marketing firm license in India.

We implement a fair compensation structure to reduce disparity among intermediaries applying for IRDAI IMF registration. Besides this, we assist businesses with insurance broker registration, corporate agency registration, insurance web aggregation registration, etc.

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10,000+ Experienced Professionals

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Legal Consultancy Services

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98% Client Retention Rate

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End-to-End Advisory Support

How Much is the IMF Registration Fees?

The payment of IMF registration fees is a mandatory requirement to successfully obtain an insurance marketing firm license in India. The fees for IMF registration vary depending on the process you opt for. Our expert consultants are here to suggest the best plan comprising the specified fee structure in India. Our popular IMF registration fees start from Rs 3,50,000.

Here is the list of fee structures required for Insurance Marketing Firm Registration in India that every applicant must comply with:

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Professional Fees

This includes the fees charged by our professionals ensuring a smooth and hassle-free registration of IMF in India.

Legal Fees

The legal fees include the non-refundable fees charged by the IRDAI at the time of filing the IMF registration application form.

Renewal Fees

It includes the cost charged for the periodic renewal of the insurance marketing firm license in India.

Additional Costs

Additional costs include other mandatory charges like compliance charges, consultancy charges, and documentation charges.

Activities of an IRDAI Insurance Marketing Firm

  • Insurance Servicing Activities :- Insurance marketing firms are permitted to carry out insurance servicing activities on behalf of insurance firms which include undertaking back-end activities of insurers.
  • Marketing of Financial Services :- Insurance marketing firms can indirectly market and promote financial services like mutual funds and pensions by joining hands with registered mutual fund distributors or pension fund managers.
  • Solicit and Procurement of Insurance Products :- Insurance Marketing Firms are permitted to market, solicit, and procure insurance-related products, including health, general, and life insurance.
  • Collection of Online Sales :- The insurance marketing firm license holders are authorized to carry out activities concerning the collection of premiums for online sales, similar to web aggregators.
  • Facilitate Insurance Policy Sales :- Insurance marketing firms are mandatorily required to facilitate the sale of insurance policies to curb the gap between customers having access to financial protection tools.
  • Establish a Distribution Network :- The IMF ensures the establishment of robust distribution networks and channels, including agencies, brokers, and other digital platforms.
  • Redressal of Customer’s Grievances :- The insurance marketing firm must redress all grievances of customers within 15 days of receipt of the complaint.

Validity and Renewal of Insurance Marketing Firm License

The license for an insurance marketing firm is valid for 3 years. Hence, they cannot conduct activities with an expired certificate. According to Chapter III of IRDAI (Registration of Insurance Marketing Firm) Regulations, 2015, an applicant is required to apply for the renewal of an insurance marketing firm license in India.

The application for renewal of an insurance marketing license must be made to the relevant authority 30 days before its expiry. During the interim period, the applicant cannot conduct the business of an insurance marketing firm. Further, upon the successful verification of the renewal application, the authority grants a certificate of renewal in the format prescribed under Form D. Therefore, this will continue the journey in the insurance marketing firm commission and service landscape.

Eligibility Criteria to Become an IRDAI IMF

The eligibility criteria required to become an IRDAI IMF in India are as provided below:

Checklist for Insurance Marketing Firm:

  • Registered corporate structure
  • Rs. 10 lakhs Minimum net worth
  • 49% Aggregate holding of equity shares
  • Business name ‐ containing words "Insurance Marketing Firm"
  • Office space/ IT infrastructure
  • Purpose of the business

Checklist for Principal Officer:

  • Associate fellow of the Insurance Institute of India
  • Associate of the Institute of Actuaries of India
  • Associate of Chartered Insurance Institute, London
  • Post-graduate from Institute of Insurance & Risk Management, Hyderabad
  • Graduate with Insurance experience of 5 years
  • Graduate with 10 years of experience in the financial service sector
  • Completed 50 hours of training program
  • Successfully passed IRDAI recognized examination

Revenue Streams for Insurance Marketing Firms in India

Given below are some of the either popular or less explored revenue streams for insurance marketing firms in India-

  • Commission-based Revenue
  • Renewal Premiums for Policies Sold
  • Cross-selling and Upselling
  • Referral Fees
  • Online Insurance Marketplace
  • Insurance Technology Solutions
  • Insurance-related Content Marketing
  • Claims Assistance
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Join Hands with Enterslice for Insurance Marketing Firm License

To acquire an insurance marketing firm license in India, you must comply with the regulations set by the Insurance Regulatory and Development Authority of India (IRDAI). Enterslice, with its proven track record in obtaining IMF licenses for clients, ensures that all your licensing requirements are met seamlessly. We guide you through the process, making sure that your application is complete, compliant, and positioned for success.

  • Expert Advisory Support for Insurance Marketing Firm Registration
  • Business Consulting Solutions
  • 99% Success Rate in IMF Registration in India
  • Simplifies IMF IRDAI Regulatory Challenges
  • Specialized Support in Getting IRDAI IMF Registration
  • Develop a Financial Strategy to Meet Capital Requirements
  • Reduce your Compliance Burden by 40%
  • Extensive Network of 500+ Financial Institutions and Insurance Firms
  • Offers Diversified Funding Options
  • Offers Training Programs to Promoters
  • Provides a Robust Risk Management System
  • Develop a Unique Value Proposition to Stand in a Competitive Market
  • Assist you in Saving Money on Premiums or Fees

Frequently Asked Questions

Have a look at the answers to the most asked questions:

The insurance marketing firm is a business entity registered to provide a new distribution channel for solicitation and procurement of insurance and other financial products. According to Insurance Marketing Firm Regulations, 2015 IMF is defined as an entity registered under IRDA to solicit or procure insurance products to undertake insurance related services.

To set up an Insurance Marketing Firm (IMF) in India, you need a minimum capital of Rs. 10 lakhs.

The IMF (Insurance Marketing Firm) license is valid only for a period of 3 years. Hence, after 3 years of period, the applicants are required to apply for renewal of the insurance marketing firm in India.

The Insurance Regulatory Development Authority of India (i.e., IRDAI) is responsible for the grant of license to applicants applying for insurance marketing firms.

The main difference between an insurance marketing firm and a corporate agent is based on the services offered by them. The insurance marketing firms are registered to provide services with a flexible product range. Whereas, a corporate agent is those which have brand value, recognition, resources, and specialized knowledge of the industry.

A licensed insurance marketing firm in India primarily focuses on marketing financial services, performing insurance servicing activities, soliciting and procuring insurance products, collecting online sales, facilitating insurance policy sales, and addressing customer grievances.

The applicants are required to file an application as prescribed in Form A to the IRDAI (Insurance Regulatory Development Authority of India) for getting an IMF license.

The process to register your IMF (Insurance Marketing Firm) in India requires the applicants to gather necessary documents, filing of Form A, remittance of non-refundable application fees, submission of declaration & other documents, monitoring IMF registration application.

The IMF full form in insurance is Insurance Marketing Firm which is registered and regulated by the IRDAI (Insurance Regulatory and Development Authority).

The list of crucial members required to register an IMF (Insurance Marketing Firm) in India is the principal officer, Insurance sales person, etc.

The applicants looking forward to becoming insurance marketing firms in India are required to ensure compliance with the eligibility criteria, mandatory documentation, and step-by-step procedure as prescribed under the IRDAI (Registration of Insurance Marketing Firm) Regulations of 2015.

The applicable acts, rules, or regulations which regulate the financial activities carried under the insurance marketing firm are as provided below:

  • IRDAI (Registration of Insurance Marketing Firm) Regulations, 2015
  • The Insurance Act, 1938
  • The Insurance Regulatory & Development Authority Act, 1999

 

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