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Struggling to attract the right borrowers and investors for your NBFC? Let our experts at Enterslice help you build a strong presence and drive measurable growth through strategic NBFC marketing services in India.
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If you are an NBFC looking to expand your customer base, attract quality borrowers, and build investor confidence, implementing an effective NBFC marketing plan is essential. NBFC marketing refers to the strategic promotion of financial products and services using data-driven strategies that align with the RBI guidelines. At Enterslice, our best NBFC marketing services in India will further help NBFCs to establish their brand credibility, generate leads, and strengthen customer relationships in an increasingly competitive market.
From digital advertising and social media promotion to lead generation and customer retention campaigns, NBFC marketing services in India ensure that your business connects the right audience at the right time. While there exists no fixed procedure for NBFC marketing, professional service providers like Enterslice have dedicated experts who understand the importance of crafting customized marketing strategies that that drive long-term business growth and sustainability.
Enhances Visibility & Brand Recognition
10X Growth in Business Revenue
Generates Quality Leads & Borrower Engagement
Builds Credibility with Investors & Customers
Ensures Compliance with RBI Standards
Drives Sustainable Business Growth
Let our marketing experts help you attract quality borrowers, investors, and partners with data-driven NBFC marketing plan in India.
The following are the major types of NBFC marketing strategies commonly used in India:
Customer-based NBFC marketing is an active type of marketing strategy that focuses on customer needs and behaviour to design personalized marketing campaigns.
Digital-based NBFC marketing is one of the most powerful tools for NBFCs, thereby including online promotions through websites, social media, email campaigns, paid advertisements, and other digital marketing media.
Search-based NBFC marketing mainly focuses on improving online visibility using Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Advertisement-based NBFC marketing includes both traditional and digital advertising methods such as newspaper ads, TV and radio commercials, YouTube campaigns, Google ads and social media promotions to help increase brand recognition.
In this form of NBFC marketing, the NBFCs collaborate with fintech platforms, payment apps, or digital marketplaces to promote their services.
Despite the digital shift, offline marketing remains relevant. It includes local events, trade fairs, billboards, brochures, and in-branch promotions that help reach customers who are not active online.
The strategy for the implementation of the NBFC marketing plan is discussed below:
The following are the key benefits of implementing an effective NBFC marketing services in India:
A well-planned NBFC marketing strategy helps attract quality borrowers and investors, leading to higher loan disbursements and improved profitability.
The preparation of consistent marketing and brand communication help position your NBFC as a trusted financial institution. It is one of the significant benefits of NBFC marketing services in India.
A reputable and visible NBFC gains significant influence within the financial sector. This influence helps open doors to strategic collaborations, partnerships, and investor opportunities.
Targeted marketing campaigns focussed on relationship management ensure that your existing customers stay engaged and satisfied.
One of the main benefits of taking NBFC marketing services in India is that preparing digital marketing strategies, such as SEO, social media marketing, and online advertising, helps NBFCs gain higher visibility among trusted audiences.
Interactive marketing tools like email campaigns, webinars, and social media interactions help maintain active engagement with clients and investors, boosting brand recalls.
Compared to traditional advertising, digital marketing provides measurable results at lower costs, ensuring optimal utilization of your marketing budget.
Before considering a strategic NBFC marketing solution, our NBFC marketing agency executes market research for increasing the client base of a specific NBFC, as discussed below:
Firstly, our NBFC marketing consultants examine the NBFC business model and recognizes the target customers before conducting a proper planning.
Next, we ensure studying customer presence in the marketplace, to access how well the financial products are performing.
After planning, we conduct behavioural assessment of clients, thereby measuring how different groups respond to financial product or services.
Next, we make uses of fintech applications for collecting feedback to assess satisfaction levels and make data-driven marketing decisions.
Based on the comprehensive research, our NBFC marketing agency helps deliver insights into audience perception, estimated reach, monthly budget, and revenue forecasts.
Lastly, determining algorithms and data analysis helps NBFCs to identify the right prospects that align with business goals.
The key features of NBFC marketing services in India, which helps build visibility, attract potential borrowers, and maintain compliance with regulatory standards are as discussed below:
NBFC marketing services in India focus on creating customized campaigns aimed at specific customer segments such as retail borrowers, MSMEs, and investors. It further ensures higher engagement and better conversion rates.
The marketing decisions are backed by analytics, customer insights, and market data, thereby optimizing campaign performance and ensuring measurable results for your NBFC.
A combination of online and offline marketing channels, including social media, search engines, email, print media, and outdoor advertising ensures consistent brand presence across all platforms. It is one of the substantial features of NBFC marketing services in India.
This marketing strategy is built around understanding customer needs, preferences, and behaviour, thereby ensuring personalized communication and enhanced customer satisfaction.
From logo design and brand messaging to digital reputation management, NBFC marketing services in India covers all aspects of branding to help positions your company as a trusted financial institution.
The professional service providers offer continuous support, performance monitoring, and marketing consultation to help NBFCs adapt to changing market trends and stay ahead of competitors.
The scope of NBFC marketing solutions by Enterslice extends beyond traditional promotional activities. It focuses on building a strong digital presence, increasing customer engagement, and improving overall business growth while ensuring compliance with RBI communication standards. Through a blend of modern marketing tools and customer-focused strategies, NBFCs can enhance visibility, credibility, and lead generation in a competitive market.
Below-mentioned are some of the key areas covered under the NBFC marketing services in India:
Digital marketing includes SEO optimization, social media marketing, and email marketing to engage potential NBFC clients and attract new customers effectively.
This involves publishing valuable and informative content on the website to educate clients about various financial products and services.
It focuses on building a recognizable brand identity that connect with target audience and thereby enhances the company’s market presence.
Customer relationship management refers to a software used to manage client interaction, thereby improving service delivery, and strengthen long-term customer relationships.
The common challenges faced while implementing NBFC marketing solutions are as discussed below:
Contact Enterslice today to discover how our NBFC marketing solutions can scale your business growth!
Creating and executing a successful NBFC marketing strategy requires in-depth industry knowledge, digital expertise, and compliance awareness. From NBFC registration to NBFC compliance management, we have got you covered. Connect with Enterslice consultants to simplify the entire process by offering comprehensive NBFC marketing services in India to accomplish business goals and regulatory requirements:
NBFC marketing is a process that involves strategic promotion of financial products and services, leveraging data-driven strategies that align with RBI guidelines. It further involves a combination of online and offline strategies to build brand awareness, engage clients, and drive sales in a competitive financial market.
Generally, there exist two primary modes of NBFC marketing: offline marketing, which uses the traditional methods such as print, advertising, and direct customer outreach, and the other is digital marketing (online marketing), which is further broken down into several categories such as search-engine, customer-based, digital-based, and collaboration-based marketing services.
An NBFC marketing plan is a strategic document that outlines how an NBFC promotes its financial products and services to attract and retain customers. It further details strategies to increase sales, build brand reputation, and gain market influence through targeted campaigns, digital marketing, and customer engagement.
Yes, NBFC marketing can be carried out by partnering with a fintech company. However, fintech companies leverage their strong digital presence to generate leads, and NBFC uses these leads, along with the fintech’s advanced data analytics and AI, to target prospective customers more effectively.
NBFC marketing is carried out to increase sales and profit, build reputation and market influence, and attract or retain customers. It further helps improve brand visibility, engage with a wider client base, and expand their market share, especially in underserved sectors.
The key methods or strategies used to conduct NBFC marketing include digital marketing (SEO, PPC, social media content), strategic partnerships, brand building and traditional channels (such as print and broadcast advertising).
Have a look at some of the major advantages of NBFC marketing services in India, as discussed below:
Customer-Based NBFC Marketing, Digital-Based NBFC Marketing, Search-Based NBFC Marketing, Advertisement-Based NBFC Marketing, Collaboration-Based NBFC Marketing, Partnership-Based NBFC Marketing, and Offline NBFC Marketing are the different types of NBFC marketing services in India.
The key features of NBFC marketing services in India include creating customized campaigns aimed at specific customer segments, comprehensive branding, cover all aspects of branding, using a combination of online and offline marketing channels and customer centric approach to ensure consistent brand presence and enhanced customer satisfaction.
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