How to Start Video Making/Editing Business?

Shreya Patel

22 Aug, 2023

Introduction

On a daily basis, YouTube receives more than 12,500 hours of videos. People spend more than one hour and ten minutes daily watching videos. Video materials take up to eighty per cent of consumer internet traffic. In the digital world, video content is essential for entertainment and modern companies, consumer markets, brands and other platforms. All the popular content-run channels are all professionally edited and made. Every video requires thorough planning, writing, research, editing and filming. In the last few years, India has seen quite a fast growth and expansion in the video editing and making industry. This is because of the development in social media; online video content has become so popular, especially after COVID-19, and the rising need for video making and editing has only increased.

In its report, NASSCOM stated that the video editing industry in India is expected to expand up to 20% from 2020 to 2025. By 2025, the market of the video editing industry is anticipated to be worth 1.8 billion US dollars (140 billion in rupees). Currently, the television industry dominates the video-making and editing market, but in the coming years, it is expected to surpass 400 million. The entertainment industry’s total market currently covers 12.4% of live events, animation, digital advertising accounts, and VFX.

Steps of Opening a Video Making/Editing Business in India

1. Do market research: Before starting a business, market research is very crucial. Market research helps find potential clients and consumer demands in a particular area.
2. Make a business plan: The next step is to make a business plan that includes your 2-3 year plans, strategies, goals, financial plans, etc.
3. Decide on the type of business: After making a business plan, you will know what kind of business you want to start. If you start an offline business, you will require a separate office or workspace. You can also create an online business from your home itself.
4. Get necessary equipment: After the type of business is decided, you can now arrange the required equipment. Suppose the company is going to be started from a separate workspace. In that case, you will need the essential furniture, computer, and other equipment required for video-making and editing.
5. Build a portfolio of the business: A business portfolio is crucial for a video-making and editing business. The portfolio will contain all your provisos works that you have done, along with the specialities that you have. The portfolio will showcase all your creativity to promote your work.
6. Find skilled workers: If you are already an established video maker or editor, you will already have many projects. You can hire a few skilled workers to work with you, increasing your job-taking efficiency.
7. Decide on prices for your services: The next step is to decide on the merits of the different services you will provide.
8. Start the business

Essential Registrations and Licenses for the Business

• GST registration
• Company registration
• Digital signature certificate
• Shops and establishment license
• Udyog Aadhar registration

Essential Equipment Required for Starting a Video Making/Editing Business in India

Every business has to invest in specific equipment before its starts; the video-making/editing business is no different. The video-making and editing business can be started online and offline. The company can also be established in your home as well. Some of the essential equipment that is necessary for a video-making and editing business are:

1. Computers
2. Compatible hardware for the computer on which you will edit the video.
3. Special editing software
4. Essential equipment required for video making:
5. Cameras,
6. Mikes,
7. Lights,
8. Camera stands, etc.

Essential Skills for Video Making/Editing Business

Some important skills are required when starting a video-making/editing business.

1. The entrepreneur should have organizational skills. Having organizational skills is essential, as they will help you plan your work and complete it all on time.
2. The entrepreneur should possess the basic required technical skills.
3. The entrepreneur should have excellent communication skills. Communication skills are essential because these skills help you in promoting your business.
4. Creative skills are an important factor that should be present in an entrepreneur. These skills make your business more prominent in the competitive market.

Conclusion

In conclusion, as a skilled individual worker, venturing into the dynamic video-making and editing field presents an exciting career opportunity. In the current digital age, where video content dominates, offline and online presence is crucial. You can start your business quickly if you have the qualifications and a solid skill set.

Frequently Asked Questions