How to Start a Fruit Juice Business in India

Minakshi Bindhani

31 Mar, 2025

Starting a fruit juice business in India can be profitable and revitalizing. Given the nation’s expanding health-conscious population and rising demand for natural and nutritious beverages, the fruit juice market offers a potential prospect for aspiring business owners. To effectively start this adventure, one must do extensive market research, choose a wise location, buy premium fruits, invest in cutting-edge juicing equipment, follow food safety guidelines, and create a compelling brand and marketing plan. Entrepreneurs can capitalize on the enormous market potential and build a successful company in the rapidly developing Indian beverage industry by providing enticing and healthy fruit juices.

Market Structure of Fruit Juice Business in India

In accordance with the market scenario in 2012, this industry was generating revenue of around USD 3.5 billion, and it is estimated that it will reach around USD 21.14 billion by 2018. By figuring out the growth of the fruit juice business in India now, many international juice brands are willing to invest in the market. This industry also provides a great opportunity for small people in business looking to invest low and earn high returns by providing an option for franchise aspirants.

A higher amount of capital is not required to initiate this business. Investment in capital equipment and raw material depends upon the scale of the business.

Fruit juice business Models

This business can be initiated in two different ways, as described below:

• Establishing a fresh fruit juice shop: The applicant can also establish his business by establishing a fresh fruit juice shop. It requires minimum capital investment. The applicant can also combine it with some snacks and food items to generate more revenue. Its success is solely depending on the location of the juice shop.
• Establishing a Pre-Packaged Juice Business: Nowadays, the concept of traditional unorganized fruit juice business in India has been replaced by the trend of Bottled or pre-packaged fruit juices. Moreover, development in food processing technology, cold chains, and packing methodologies has created an atmosphere through which fresh fruit juice can be manufactured, transported and distributed over vast geography while remaining fresh. This has led to the creation of various businesses that are highly scalable.

Instead of running towards the fast-food culture, it is the best way to make yourself habitual of fruit juice as it contains vitamins, electrolytes, and good sugars. It is basically in a readily bio-available form.

How To Start Fruit Juice Business: Necessary Steps and Procedure

• The first and foremost step is to decide whether the applicant wants to own its own shop or hire on rent.
• A minimum of three persons are required in the initial set-up of this business. Later, it can be expanded as per the demand of the business.
• A stock of fresh fruits, vegetables, some dry fruits, and strawberries is required as raw material.
• Applicant needs to decide on the purchasing of Equipment and Utensils.
• The applicant must pay the fssai registration fee in case of packed juice.

Required Licenses and Permission to Start Fruit Juice Business

The following Licenses and Permissions are required in setting up this process:

• Business Registration is one of the first steps to establishing a business. It should be set up under an artificial legal entity like a company or LLP.
• Trademark Registration: In order to save us from the conflict of copying the brand name and logo. It is mandatory for the applicant to get them registered under the trademark department.
• FSSAI License: As per law, every food business must register or take a license from the FSSAI department. Whether to take FSSAI registration or FSSAI License it will depend upon the type and scale of the fruit juice business. Bottled juices are tested for the purpose of safety in Consumption and various other parameters.
• GST Registration: After implementing GST, it is mandatory for every business carrying out a taxable supply of goods or services whose turnover exceeds the threshold limit to require GST Registration and obtain a GST number.
• PF Registration: If there are more than 20 employees in the company or manufacturing unit, then the unit management must obtain EPF registration.
• ESI Registration: It is mandatory in India for all Businesses that employ ten or more employees to obtain Employee State Insurance (ESI) registration.
• Business License: Applicant must obtain the Non-objection certificate from the local department.
• Shop and Establishment License: It is mandatory in the unorganized sector of employment to register its shops under the Shops and Establishment Act, enacted by every State in India, in order to regulate the condition of work and to provide for regulations of the employers and rights of the employee.

Conclusion

Launching a fruit juice business in India takes thorough preparation, perseverance, and a concentration on quality and client preferences. Aspiring business owners can profit from the expanding market for healthy and natural beverages by adopting the proper strategy and following industry standards. A fruit juice firm may thrive in India’s competitive market by consistently innovating, assuring consistency in taste and product quality, and utilizing efficient marketing methods. Adopting sustainable practices and the trend towards health consciousness can increase sales while also cultivating a devoted following of clients. Fruit juice businesses are expected to increase in the future, and individuals that enter this field with a strong sense of commitment and passion are likely to experience a rewarding and fruitful entrepreneurial journey.

Frequently Asked Questions

Read our article:All you need to know about FSSAI License for Milk Products