Market Intelligence Services

The consultants basically design and execute your plan as per your preferences. They scope intelligence requirements, manage data collection, implement research methodologies, apply analytical frameworks to implement findings into action plans, and present the recommendations to the stakeholders, management, and investors.

Well, that completely depends on the scope of your project. For example, a benchmark competitive study may take two to four weeks, while a comprehensive study may take eight to twelve weeks. Before we begin your services, we will provide a detailed timeline for each step aligned with your decision.

Google search is more about the retrieval of pages that are publicly available. It doesn’t validate any sources or resolve any contradictions relating to size or findings. Intelligence market search employs data-driven methodologies like surveys, expert interviews, and statistical modelling for data with analytical decision-making insights.

We conduct online and telephonic surveys, in-depth interviews with customers and industry leaders, focus groups, mystery shopping exercises, choice analysis, and Delphi studies for expert consensus building.

Your price structure totally depends on the scope, methods, geographic coverage, and urgency of the data, ranging from a couple of thousand dollars for a competitive study to a comprehensive multi-market strategy, which can go up to six figures at max.
We provide transparent costs and subscriptions, enhancing client confidence with no hidden cost. Get in touch with us if you’re interested in our services.

Our client communications and engagement are strictly governed by non-disclosure agreements, plus all your data is stored securely within in access-controlled infrastructure. Also, we do not share the findings with any third party. Rest assured, our employees are contractually prohibited from discussing anything related to your work outside the said engagement.

Absolutely, we translate interview transcripts, surveys, and secondary research materials in global as well as local languages as per your preferences and based on your market industry and consumer groups.

Intelligence helps at every stage, like whether the customer needs the product, what features stand out, how much a client is willing to pay, how to place the brand against competitors in the market, and who the first consumers are. In simple words, it helps businesses avoid financial losses and uncertainties.

Automated analysis of large data, like newspaper articles, social media posts, interviews, and earnings calls, helps reduce the workload and provide simplified data within hours instead of weeks. We integrate both human expertise and AI into our workflow to ensure efficiency with accuracy.

As an SME or startup, you are most likely to gain from our services because every business decision carries outsized risk. We offer personalized engagement packages that include rapid market validation studies and competitive assessments. These packages are specially curated for early-stage business growth with a fixed research budget.

The core difference is that market research is basically a project-based, one-time type of process that provides an overview of a particular target audience, whereas consumer intelligence is a continuous monitoring process that involves collecting and analyzing data from real-time interactions to improve client retention and experience.

Porter's Five Forces (industry competitiveness), PESTLE (macro-environmental analysis), SWOT (strategic position), Ansoff Matrix (growth options), BCG Matrix (portfolio prioritization), Value Chain Analysis (operational competitive advantage), and Blue Ocean Strategy (market white-space identification).

Any new business that has a lot of competitors in the industry needs MI research before they officially launch their products in the market to reduce the risk of failures and expensive service/goods revamping.
Mostly startups, joint ventures, companies in new geographical locations, growth-stage companies, mid-market entities, large enterprises, MNCs, private equity firms, VCs, policy makers, government, non-profit organizations, NGOs, research institutes, and academic research centres.

Financial services, banking, healthcare, software, SaaS, consumer goods, retail, pharma, energy, utilities, manufacturing, telecom, automotive, real estate, infrastructure, ed-tech, legal, professional services, and F&B.

Competitive, market sizing, consumer, industry & trend analysis, market entry, pricing, supply-chain, M&A, regulatory, and brand intelligence.

We provide end-to-end services from defining your scope to primary research, analysis, and report submission-

• Market feasibility study
• Landscape reports
• Customer research and segments
• Intelligence programs and tracking
• Brand reputation monitoring
• Supply chain and vendor intelligence
• Regulatory developments in real time
• Value metrics and pricing metrics
• Mergers and acquisitions intelligence