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Do you want to protect your brand name in Romania? We make trademark registration in Romania simple and stress-free. Our experts have helped over 1000 businesses register their trademarks in Romania.
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Trademark Registration in Romania gives your brand strong legal protection—both locally and throughout the European Union.
Trademark Registration in Romania is required if you want to secure legal rights over your brand name, logo, or symbol. There are two main ways to protect your trademark: either register it locally through the Romanian State Office for Inventions and Trademarks (OSIM) or opt for broader protection by filing for a European Union Trademark (EUTM), which covers all EU member countries, including Romania.
Romania is also a member of the Madrid Protocol, making it possible to gain international trademark protection through a single application. This is a convenient option for businesses that want to protect their brand in multiple countries, including Romania.
When you register a trademark in Romania, you gain exclusive rights to use and control it. Trademark rights are governed by Law No. 84 of 1998 and OSIM’s official rules. A registered trademark is more than just a legal tool. It’s a valuable business asset that can be sold, licensed, or used as collateral. Seeking trademark registration in Romania? Talk to IP experts at Enterslice now.
First-to-File
10 years Validity
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End-to-End Brand Protection
Nice Classification
Multi-class Application
Madrid Protocol System
Safeguard from Copycats
State Office for Inventions and Trademarks (“OSIM”)
The list of benefits of trademark registration in Romania is as follows:
When you register a trademark in Romania, you gain full legal control over your brand. It gives you the exclusive rights to use your trademark, ensuring no one else can legally use your name, logo, or slogan without your permission. You also have the power to take legal action against any unauthorized use, protecting your brand identity.
A registered trademark makes your brand instantly recognizable to consumers. It helps build trust, loyalty, and credibility, making your brand stand out in the marketplace and creating a strong emotional connection with your audience.
Trademark registration in Romania grants you exclusive ownership over your brand elements in Romania. No one in your industry can use similar trademarks, which reinforces your market position and reduces brand confusion. This protection against infringement ensures your brand’s uniqueness is maintained.
Your trademark becomes an intellectual property asset that can be appreciated in value as your business grows. You also have the option to license your trademark to others in Romania, opening up revenue streams through partnerships, franchises, or licensing agreements.
Trademark registration in Romania offers long-term security, safeguarding your business from imitation and misuse. It acts as a legal shield, enabling you to take swift action against infringement, ensuring that your brand’s integrity is protected.
With successful trademark registration in Romania, your brand is not only protected, but it also gains market distinction. This can significantly enhance your business development by creating a unique position in the market, making it easier to attract investment, partnerships, and customers.
The step-by-step process to register a trademark in Romania is as mentioned below:
Before submitting your application for trademark registration in Romania, it's a good idea to check if the trademark is already in use. While this step isn't mandatory, you can easily search the public registry to review existing trademarks. Make sure your trademark is unique and not too similar to others, this helps avoid confusion and reduces the risk of rejection or legal disputes.
Once it's confirmed that your trademark is available, you can proceed by submitting the Romania Trademark Application along with the required documents to OSIM (State Office for Inventions and Trademarks). Anyone can apply for trademark registration in Romania directly or through a representative. However, if the applicant does not have a domicile in Romania or a business based in the European Economic Area (EEA), they must appoint a legal representative to represent them before OSIM during the registration process.
Applicants must provide all necessary documents, including personal or representative details and a list of goods or services the trademark will cover. This step ensures that the mark is properly classified and linked to specific products or services.
OSIM examines the application based on absolute grounds to make sure it complies with legal requirements. If everything is in order, the application is published in the Official Bulletin, starting a two-month opposition period during which third parties may challenge the registration.
During this two-month window, anyone who believes your trademark infringes on their rights can file an opposition. OSIM will then review the objection and assess whether the trademark can proceed to registration.
If no opposition is filed or if objections are resolved in your favor, OSIM will issue the trademark registration certificate. This grants you Trademark Protection in Romania, giving you the exclusive right to use the mark and take legal action against infringement.
In addition to protection, a registered trademark becomes a valuable asset. Through Trademark Licensing in Romania, you can allow others to use your brand under a legal agreement, generating income while expanding your market reach.
The timeline for the Romania Trademark Registration Process usually takes around 9 to 11 months to complete. Below is the general timeframe for each step of trademark registration in Romania:
It is advisable to conduct a preliminary search through the OSIM public registry to check if the trademark is available. This step, while optional, helps avoid potential conflicts during the registration process.
The applicant (or their representative) submits the completed Romania Trademark Application along with the required documents to OSIM.
After submission, OSIM reviews the application for compliance with trademark laws and publishes it for observation purposes. This publication lasts 2 months, during which the public can view the application.
Following the observation period, the application is published again for opposition purposes. Third parties have 2 months to file objections if they believe the trademark affects their rights.
If no opposition is filed, or if oppositions are resolved successfully, OSIM proceeds to register the trademark and issues the Trademark Registration Certificate. This final step usually takes around 3 to 5 months after the end of the opposition period.
The list of related requirements and documents required for trademark filing in Romania are as follows:
Romanian Application Form
Power of Attorney
A Certified Copy of the Priority Document
An Applicant or Representative Details
List of Goods and Services
Graphic Representation and Details of the Trademark
Representation of the Trademark
A Proof of Payment
Yes, trademark licensing in Romania is eligible for renewal. In Romania, a trademark is valid for ten years from the date of filing and can be renewed within three months before the expiry date or during a six-month grace period after the due date by paying a late renewal fee. To complete the renewal process, a signed and stamped Power of Attorney (POA), if applicable, must be submitted along with the necessary government fees.
It is important for trademark owners to renew their trademarks on time to maintain exclusive rights. Failure to do so may result in the loss of protection and could allow competitors to register or use similar marks in the Romanian market. Additionally, a trademark in Romania may be subject to cancellation if it has not been used for a continuous period of five years from the date of registration or the last date of use.
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High Renewal Success Rate
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The different types of Trademark registration in Romania are as follows:
These are trademarks made up entirely of words, brand names, or slogans without any special fonts or graphic elements. They protect the literal wording itself, regardless of how it's stylized in use. Word marks are ideal for businesses focusing on building recognition through a name or phrase.
Letter marks consist of single letters or combinations of letters and are commonly used when a brand is identified by its initials or abbreviations. These marks are often seen in industries where shortened brand references are more memorable or practical (e.g., IBM, BMW).
Numerical trademarks include standalone numbers or combinations of numbers used as part of a brand name. These marks are often associated with specific product lines or brand identities, like “7UP” or model numbers (e.g., Audi A4).
These marks consist only of visual elements—symbols, icons, abstract images, or drawings—with no text. Figurative marks are effective for companies that use visuals to stand out in the market and communicate brand identity without relying on words.
Sound marks protect unique audio elements linked to a brand, such as jingles, melodies, or sound effects. These require the submission of an audio file and a written description of the sound. A well-known example is the Intel startup chime.
Specific colors or color combinations can be trademarked if they are used in a distinctive and recognizable way. The color must clearly identify the source of the goods or services. Examples include Tiffany Blue or the purple used by Cadbury for its chocolate wrappers.
Logos that combine words and images fall under this category. This is one of the most commonly registered forms of trademarks because it offers broad protection by covering both the textual and visual elements of your brand.
Verbal marks cover spoken brand elements such as brand names, phrases, or expressions that are phonetically unique. These are especially important in advertising and media-based branding strategies.
These trademarks protect the shape or physical appearance of a product or its packaging. A good example is the shape of the Coca-Cola bottle or Toblerone chocolate bar. It helps preserve the unique design and visual impact of a product.
Personal or corporate names can be protected as trademarks if they are distinctive enough to identify the source of goods or services. This includes first names, surnames, or full names used commercially.
These are marks that consist of holographic images which change appearance depending on the viewing angle. They are unique, difficult to duplicate, and can be very effective in packaging or branding high-tech or luxury products.
Slogans or taglines that communicate a brand’s message, vision, or mission can be trademarked if they are distinctive and not generic. Examples include Nike's "Just Do It" or McDonald’s "I’m Lovin’ It. It is one of the significant types of marks for trademark registration in Romania.
These include graphic devices or stylized logos, often abstract, that are not purely text or images. Device marks are common in sectors where visual branding is central to recognition and marketing.
Anyone having a full civil capacity residing in Romania or abroad can register a trademark in Romania. Usually, the trademark application is filed through a trademark attorney residing in Romania. This includes the following:
Almost all industries that offer goods or services under a unique brand identity are recommended to register a trademark in Romania to ensure legal protection and market exclusivity.
Industries Recommended for Trademark Licensing in Romania
Businesses Seeking Trademark Registration in Romania
The list of post-registration checks for trademark licensing in Romania is as follows:
With 10+ years of global expertise, Enterslice simplifies trademark registration while ensuring robust intellectual property protection in Romania. Our tailored approach makes securing your brand effortless. Here’s why we’re the preferred choice:
A trademark is a distinctive word, symbol, logo, or phrase used to identify and distinguish a product or service from others in the market. It helps build brand recognition and trust among consumers. Registering a trademark provides legal protection and gives the owner exclusive rights to use it, helping to prevent misuse or imitation by others.
The legal basis for registering a trademark in Romania is based on Law No. 84/1998 on trademarks and geographical indications, amended by Law No. 112/2020 and its Implementing Regulation.
A product or a good is any item that can be sold to others. On the other hand, services are the one that provides activities in accordance with the needs of people.
Any natural or legal person may register a trademark.
A trademark registered in Romania is valid for ten years from the date on which the application for registration is filed and it may be renewed for another ten years on the conditions of paying the prescribed fees.
If the applicant does not file the trademark application correctly, the State Office for Inventions and Trademarks (OSIM) will issue a notice requesting corrections. The applicant will have 30 days to fix the issues. If the applicant makes the necessary corrections within this time frame, the filing date of the application will be considered the date when the corrections were completed.
Applicants who do not have their domicile or registered office in the European Union must be represented before OSIM by an industrial property attorney. However, applicants based in Romania are not required to have such representation. Similarly, applicants from other European Union countries are also not required to be represented by an industrial property attorney before OSIM, but they must provide a correspondence address in Romania in their application.
An opposition to a trademark registration in Romania can be filed within two months from the date the registration is published. The opposition must be based on the relative grounds for refusal as defined by law. It must be submitted in writing, clearly stating the legal grounds and reasons for the opposition, and must also include proof of payment of the required fee.
Yes, if the trademark validity period has expired, you can still apply for its renewal in Romania during a six-month grace period from the date of expiry. However, according to legal provisions, the renewal fee will be increased by 50% during this grace period.
Trademark registration in Romania with OSIM provides protection only at the national level.
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“I have registered my Trademark through them. The application was filed within 3 days. And the charges were also very reasonable. We got TM Approved in 6 month’s time without any re-submission or objection. They charge high to deliver the best in industry.”
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Haiden Group - UAE
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