MSME Ministry launched National Level Awareness Program 2020 – Detailed

Monisha Chaudhary

10 Jul, 2023

Recently, the Union Ministry for Micro Small and Medium Enterprises (MSME) had introduced NLAP (National Level Awareness Program) 2020. This program was launched for a duration which commenced on 17 February 2020 and ended on 28 February 2020. Further, this program was introduced to motivate students of different age groups to choose entrepreneurship as their career and also to understand the benefits annexed with the concept of entrepreneurship. Furthermore, a slight increment in the count of industries available in the MSME sector will lead to an enhancement in the country’s economy.

Further, in India, over the last five decades, the MSME (Micro Small and Medium Enterprises) sector has emerged as an incredibly vibrant and dynamic sector. This sector not only plays a significant role in offering ample employment opportunities at a relatively lower capital cost in comparison to the large industries but also facilitates the industrialization of rural and backward areas.

It is significant to note that, this sector contributes to almost 45 per cent of the total employment available, 50 per cent of the total exports from India, 29 per cent of the total country’s GDP (Gross Domestic Product) and 95 per cent of the total industrial units available in our country. Moreover, the central government envisions a contribution of $2 trillion from the Micro Small and Medium Enterprises (MSMEs), which will eventually help India, in achieving the goal of becoming a $5 trillion economy by the year 2024.

Hence, this sector is known as the bulwark of the economy, as it works for reducing regional imbalances, and also assures more equitable allocation of national income and wealth. Lastly, MSMEs are complementary to large industries as subsidiary units, and also this sector contributes a lot towards the socio-economic development of the nation.

The Objective of the National Level Awareness Program 2020

The main objective behind unleashing this program was to spread awareness regarding the various schemes and initiatives undertaken by the MSME (Micro Small and Medium Enterprises) Ministry and various other annexed organizations. The term various other annexed organizations include the Office of Development Commissioner (MSME), Coir Board, Khadi and Village Industries Commission, Mahatma Gandhi Institute of Rural Industrialization, National Small Industries Corporation Limited, MSME Technology Centres, and National Institute of MSME.

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Key Points of the National Level Awareness Program 2020

Following are the Key Points attached to the National Level Awareness Program 2020 –

1. A total of 126 field offices of the MSME Ministry along with its annexed organizations were engaged in conducting several awareness programmes across the nation, in order to disseminate and spread information amongst the students of various colleges and educational institutes. Further, this fortnight awareness program was successfully conducted in more than six hundred colleges, covering almost sixty thousand students from all parts of the country.
2. By way of this awareness program, an attempt was being made by the Union Ministry of MSME (Micro Small and Medium Enterprises) in order to encourage students and youth to choose entrepreneurship as their career.
3. Various interactive sessions were being held with the students of different age groups, where their queries, doubts about the schemes, and programmes were taken up, as well as the solutions to their enquiries, doubts and questions were given.
4. Together with the various interactive sessions, all the students were also shown some audio-video films and presentations on the several different activities undertaken by the Ministry and its attached organizations, as well as all the details and particulars of schemes and programs implemented by the MSME Ministry were provided to the students.

Various Institutes that had organized the National Level Awareness Program 2020

Following are some of the Institutes that had organized the National Level Awareness Program 2020 within their premises –

1. IIT Bombay organized this National Level Awareness Program 2020 for their students on 20 February 2020.
2. National University of Study and Research in Law (NUSRL), Ranchi hosted the National Level Awareness Program 2020 for their students on 25 February 2020.
3. In Ludhiana, the PCTE Entrepreneurship cell conducted the National Level Awareness Program 2020 together with the MSME officials. These officials include –

Mr Rajesh Kumar, working as the Assistant Director of the MSME (Micro Small and Medium Enterprises) Development Institute since 2014.

Mr Ravi Kant, working as the Head National of the SC-ST Hub office in Ludhiana

Mr Ashish Choudhary, working as the Deputy Manager, NSIC (National Small Industries Corporation)

1. PPDC (Process and Product Development Centre), Agra, Uttar Pradesh hosted the National Level Awareness Program 2020.
2. The Regional Coir Board Office conducted the National Level Awareness Program 2020 in the SKBR (Sree Konaseema Bhanoji Ramars) College, Amalapuram, East Godavari District, Andhra Pradesh.
3. The E-cell of the Don Bosco Institute of Technology, Mumbai hosted the National Level Awareness Program 2020 for their students on 09 March 2020.

Conclusion

By unleashing the NLAP 2020, the Union Ministry for MSME (Micro Small and Medium Enterprises) had encouraged the students of different age groups and of different qualifications that becoming an entrepreneur and offering jobs to others is far better than going to a company for securing a job. Also, by choosing entrepreneurship as a career, more entrepreneurs will be born in our country, which will eventually lead to a rise in the employment opportunities, and moreover, it will directly or indirectly increase the country’s GDP (Gross Domestic Product) and growth.