Direct Tax
Consulting
ESG Advisory
Indirect Tax
Growth Advisory
Internal Audit
BFSI Audit
Industry Audit
Valuation
RBI Services
SEBI Services
IRDA Registration
AML Advisory
IBC Services
Recovery of Shares
NBFC Compliance
IRDA Compliance
Finance & Accounts
Payroll Compliance Services
HR Outsourcing
LPO
Fractional CFO
General Legal
Corporate Law
Debt Recovery
Select Your Location
Entrepreneurs are often in a tight spot as regards to what Trademark do to protect their product and service. Several brands have trademarked their color combination in the packaging in the case of Cadbury’s, Parle-G, etc.
Nowadays, the companies have trademarked in entirety starting from the packaging, color, name, logo, sign, diagram, picture, writing to even sound and smell. It is very important to be aware of the difference in these three called Word Mark[1], Logo Mark, and Logo Composite Mark. Therefore in this article we shall look at the difference between these three but before that understand the meaning of Trademark.
Trademark is an intellectual property in form of a sign that distinguishes goods and services of one enterprise with other. Trademark can be a word, symbol, logo etc. It is a form of identification and it contributes towards building company’s repute.
The word is the brand name. A company may trademark a word. Most of the start-ups would register their brand name within their class. It would mean if there is any existing business under the same but in different sector the trademark shall be approved.
You would want to trademark a logo that you have designed and if its unique. There are many famous and successful brands that are popular because of their logo and make it easier for people to identify. Why they have trademarked their logos is because they have used it in their products in marketing and advertising and in all interactions with their customers.
A composite mark incorporate the name of the brand in logo. It is actually the combination of logo and the brand name. In case of start ups they file a logo composite mark only at the time when they have found that their brand has been trademarked by other entity.
There are less than 20% companies that have trademarked anything else than their brand name, logo or logo composite mark. Before you go ahead with the trademark registration, make sure to have a proper understanding of word, logo and logo composite mark.
Read our article: All You Need to Know About Intellectual Property Rights
With India’s growing economy, Non-Banking Financial Companies (NBFCs) have expanded significa...
With the rise of digitalization, the global cryptocurrency market is expanding at an unpreceden...
Non-Banking Finance Companies (NBFCs) are an integral part of India's financial system as they...
Why choose Brazil? Brazil is one of the fastest-emerging economies, the 10th largest economy in...
Securities and Exchange Board of India (SEBI) has recently integrated DigiLocker to help invest...
Are you human?: 8 + 8 =
Easy Payment Options Available No Spam. No Sharing. 100% Confidentiality
Trademark class refers to when goods and services are categorized to different classes at the time of filing tradem...
26 Dec, 2020
Trademark Registration is a type of intellectual property rights under which a visual symbol like word, name, color...
24 Aug, 2020
9870310368 
8860712800