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An artist-agent agreement is formed between a professional artist and an agent who is capable of looking after the business aspect of the artist’s career. The agency so formed is proven beneficial to both the parties looking into the recent times of competitiveness where the artist does not require just to be a fine performer, but also be open to and efficient in promotions and exposure in the market with an aim to reach the maximum audience. It is seen that artists who are unable to take due care of these aspects, suffer in the long run or may not even have a career of a long run.
Thus, it is preferred that an agency is created by the artist by appointment of a person to deal with the business transactions with the third party, be accountable for the finances of the artists etc.
The agreement is drawn such that the agent is responsible for reaching out to the appropriate lines of distributors and sponsors for the Artist, be accountable for the monies and finances of the artist and the protection of artist’s work.
The Artist may be an individual, a couple or a group of people.
The Agent may be an individual or may even be a company/ firm with the required expertise managing the duties mentioned in the agreement.
The relationship between the Artist and the Agent is not only contractual but of Agent’s belief in the work quality and dedication of the Artist and the artist’s trust in the management skills and intentions of the Agent.
An Artist-Agent agreement may have following pointers:
The Artist-Agent agreements are not solely business agreements. They are for the purpose of encouraging the artists to flourish by reaching out to the appropriate markets and audience. Agents act as such channels so as to let the Artist focus on their skills, performances, and quality of the work instead of struggling with the business, finance and legal affairs and letting an expert provide the proper services. The agent must serve the best interest of the Artist, so as to help him reach its full potential.Thus, the element of trust and confidence is key in such agreements.
There may even be a confidentiality clause in the Artist-Agent agreement which does not allow the agent to use any information acquired in the course of the agency with any person or to Principal’s detriment. This clause shall hold even after the primary agreement stands terminated and attracts heavy penalties in many jurisdictions.
Thus, it is apparent that Artist-Agent agreements are quite a necessity in these fierce times and artist obtaining help from the experts in exchange for consideration is beneficial to their careers.
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