Insurance Business

Why Should an Insurance Agent Register for an Insurance Marketing Firm?

Insurance Agent

Under the insurance sector, the insurance agent can be considered a profession that provides n professionals with the ability to make as much money as quickly. They engage with people to comprehend their financial needs and pinpoint the optimal solution. He can be considered an individual employed by a Life insurance company to promote the company’s insurance products. There are also many sectors, excluding the finance sector, where inexpert professionals can earn a substantial income in their first year of work.

The IRDA has granted permission to register insurance marketing companies, enabling entrepreneurs and insurance agents to establish their insurance distribution firms. In 2015, according to the Regulations on Registering Insurance Marketing Firms, an insurance firm was authorised by the IRDA to promote or obtain insurance products, provide insurance services, and market other financial products.

Who can become an Insurance Agent?

Any individual employed by an insurance marketing company to sell insurance policies is considered an agent. Agents can offer various kinds of insurance services or products, such as health, travel, automobile, and business insurance. They can also assist customers in selecting the appropriate insurance product based on their needs.

The necessary documents include a PAN card, an Aadhaar card, and a valid matriculation certificate. There are numerous advantages to being an insurance agent under a licensed insurance marketing firm with minimal business setup costs, sometimes no need for a college degree, and the ability to work from home permanently. There are specific opportunities for those who are eager to join this profession, as mentioned below:

1.    Students of College

Becoming an insurance sales agent is among the most reliable and stable income sources. As a college student, you can easily make extra cash.

2.    Home Maker

This role may be perfect for a stay-at-home mother with free time. You can gain the advantages of being an insurance agent by selling various insurance products or services.

3.    Retired Person

Becoming an insurance agent could be a second job for retirees who want to continue making passive income. Under the insurance marketing company, you can achieve the career you want.

4.    Business Person

If an individual is a businessman looking for additional reliable income opportunities, think about becoming an insurance sales representative for an insurance marketing company. You can work with them for as long as you want.

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What are the kinds of Insurance Agents?

As the finance sector is already reaching a certain height, you can see more career options in this sector. There are different categories, including captive, independent, brokers, sales, health, life, property and casualty, financial planners, speciality, online, employee benefits, and personal lines agents; they specialise in different insurance sectors and provide distinct advantages. Here, you can explore career options as mentioned below to give you an idea:

1.    Captive Agent

As per the contract terms, this agent is eligible to sell only a single selected product or service of one insurance company. They gain a complete understanding of the product and help customers make purchasing decisions based on their requirements. The insurance agent is paid a set salary, additional variable income, and benefits.

2.    Internal Insurance Sales Agent

To hold a position as an in-house insurance sales agent, you must work exclusively for a life insurance company as their representative on a full-time basis to sell their insurance products. You must retain new and existing clients to prevent them from switching to rival companies.

3.    Independent Agent

The IRDAI in India allows any company related to life or general insurance companies and middlemen to designate individuals as point-of-sale persons to sell insurance products. As a Point of Sale Person, they can offer various insurance products from various insurance providers. The IRDAI licenses the POSPs to sell various insurance products to their clients.

Eligibility Criteria for Insurance Agents in India

There is a set of eligibility criteria that varies from one insurer to another. Still, in brief, we have discussed below for your better understanding of becoming an insurance agent in India:

1. Education

The applicant must finished secondary education, like the matriculation certificate, with him.

2. Age Limit

The applicant mandatorily completed 18 years of age.

3. IRDAI Certification

The applicant has to complete training and certification directed by IRDAI.

4. State License

To qualify for the state-level entrance exam, you must get or avail of a license according to the state-regulated policies or rules.

What is the process to become an Insurance Agent?

Any individual interested in learning about various insurance policies and wanting to improve their understanding and turn it into a profession then become an agent. Finishing your training course can be a good decision; obtaining an insurance certification is the simplest way to become a life insurance agent. We have come up with various steps to become a life insurance agent in easy-to-understand language; take a look as mentioned below:

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1. Nature of your Agency Work

Before you proceed with your career as an agent under an insurance company, it is crucial to verify your certainty about the career path and determine which insurance product you aim to promote. You can explore various options at different life insurance agencies or brokers and choose the best fit for your skills and preferences.

2. Educational Background

It can be suggested that not only a school degree or matriculation certificate is sufficient to become but also you have a college degree in the field of sales to establish a trusted relationship with your clients. You can also review the state-specific licensing regulations to help customers effectively. If you intend to offer life or general insurance, it is crucial to fulfil the requirements and limitations.

3. Qualify for the Insurance License Entrance Exam

To avail of a license for anyone who needs to qualify for the entrance exam and side by side apply for the life insurance broker license to allow the sale of products or services like health, automobile, etc. policies. Before taking the exam, it is essential to finish a training course accessible on the internet.

Once you finish the training, you can apply for the exam and meet the requirements. This test assesses your understanding of insurance offerings, rules, and regulations.

4. Register for License

After meeting the exam requirements, request a license to become a life insurance broker. You must gather essential paperwork such as ID proof, educational degrees, test results, and any other documents requested by the insurance company or broker. Turn in the application and the required fees, then send your application to IRDAI. Upon receiving approval, it is permissible to sell insurance policies in India.


Signing up with an insurance marketing company provides significant advantages for insurance agents, such as access to a wider variety of pre-screened leads, strong marketing assistance, and enhanced professional exposure, which can establish trust with clients. These companies frequently offer agents a variety of product options, constant training, and bind by regulations, all of which aid in lessening administrative responsibilities. Additionally, being associated with a certain group can improve an agent’s capacity to reach a broader range of customers using more sophisticated methods and techniques, contributing to their overall achievements and expansion in the competitive insurance industry.

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  1. What is the role of an insurance marketing company?

    The role of an insurance marketing company is to provide a distribution channel to procure or distribute insurance services or products by involving licensed agents to market other such services or any financial products.

  2.  What is the significance of insurance marketing?

    The significance of insurance marketing is, on the one hand, to secure product promotion, raise awareness among citizens about the models of protection from risk, and increase credibility to customers, as the cost to pay for the promise if a loss occurs.

  3. How much capital is required for an insurance marketing company?

    The minimum amount of capital required is 10 Lakh INR, and the applicant's net worth can be up to 5 Lakh INR.

  4. What is the insurance marketing company registration?

    The insurance marketing company registration through registration by the authority under the IRDAI regulation, 2015.

  5. What are the different Ps of insurance marketing?

    The different Ps of insurance marketing are price, product, promotion, people, process and physical attraction.

  6. What is the age limit for IRDA agents?

    The prescribed age limit for IRDA agents is calculated as the minimum age of the candidate to appear for the IRDA exam, which can be 21, and the upper age limit, which can be 30.

  7. What are the documents required for an insurance agent?

    The documents required for the insurance agent are the relevant information as needed in Schedule 1 of Form-B, a copy of the memorandum of association and articles of association as per the Companies Act of 2013.

  8. What is the duration of an insurance agent license?

    The duration of an insurance agent license, as per the IRDAI, 1999, shall be three years from the date of issue.

  9. Who is not eligible to become an insurance agent?

    Those who are not eligible to become an insurance agent fall in the category of minor, unsound mind and have not been found guilty of criminal misappropriation breach, trust, cheating, forgery or abatement.

  10. Who can appoint insurance agents?

    An insurer might appoint any individual to sell and procure insurance business, except such persons do not suffer from disqualification.

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