Why Brand Name Registration Necessary? Brand Name For trademark registration, one needs to fulf...
With the advent of globalization and economic development from 1992 it has been seen that new brands from all around the world are coming in India for doing business. To have a fair competition between the brands and also that consumer may also not get confused between various brands and their sign, trademark is usually used by brands when they apply for the same. These trademarks are registered in their name. If a trademark is registered by a particular company that company can only use that trademark and no other company can use already issued or registered trademark. But, one of foremost important thing in whole process is how to find a trademark so in this article I’m going to explain about trademark search which is not in already use.
Trademark is a sign, symbol, logo, image or a brand on a product which help us to identify that a particular symbol or sign belongs to a particular brand or company. Also, Trademark defined under Section 2 (zb) of the Trade Marks Act, 1999 as,
The trademark in India is governed by Trademark Act 1999 which was incorporated from the stone laid down in TRIPS agreement. Also, the authority that control the functionality of trademark act is Controller General of Patent Designs and Trademarks.
Following are the few benefits of registered trademark:-
As discussed earlier a trademark should be unique and different from existing trademark so that it could provide an exclusive use of a mark to identify or represent its products or services. Hence, a person who wants to have a unique trademark for its products or services is required to do lot of searching which is generally carried out by applicant or on its behalf by the professionals.
Hence, an online database is maintained by Controller General of Patent Designs and Trademark. On its website a trademark search database is available which can be used by both professional as well as non- professional to do trademark search. Anyone person who wants to have a trademark registered can make an application there and it contain database of registered, expired and objected applications. A trademark search of the trademark database will provide the user with valuable information about trademark query.
There are 45 trademark classes at present from which we have to choose only one at a time for the searching.
Some examples of classes are as follows:-
|Trademark Class 1||It states that Chemical used in industry, science, photography, agriculture, horticulture and forestry; unprocessed plastics; chemical substances for preserving foodstuffs;|
|Trademark Class 2||It also states that Paints; varnishes; preservatives against rust and against deterioration of wood; colorants; metals in foil and powder form for painters; decorators; printers and artists;|
The trademark search results page below displays a list of the entire trademark registered with the word “McDonalds” registered under class 29. It is well known that a trademark of such name has been registered by an American company doing fast food business all over the world. It is also to be noted that by clicking show all the details like trademark registration date, expiration date, owner information all the things that it deals with trademark.
Hence, this web portal contains all the details relating to search of trademark. Also, anyone can go to the website and search the desired trademark information without any pre – requisite as such.
Intellectual property protection plays an important role in protection of the trademark and the brand created by the owner by investing so much time and energy over my years. Thus, every owner wants to have some guarantee which protects its hard work and energy from the copycats. To protect it, the owner should try to make a trademark which is unique from the existing trademark so that it would be difficult for other to copy. Thus, the trademark searching is a good tool for doing it. From the starting point of searching till registration a professional having expertise knowledge in this field will complete the necessary formalities. The trademark search is done by checking the proposed trademark for violations against the database of existing word marks consistent with the Intellectual property India public search.