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The trends in digital marketing have been evolving rapidly. Some of the trends favorite today were not popular a few years back. Thus, any digital marketer who seeks to remain at the top of the game should keep abreast of the new developments and trends in digital marketing. Discussed below are some of the proven strategies in digital marketing.
Social media has become one of the best tactics for brand marketing. To leverage the benefits of social media, ensure you know what social media platform is common among your audience. Establish the best dates and times to engage your audience. The best ways to engage your audience is by starting conversations with them and promptly respond to their grievances. Over 60% of customers use social media to make inquiries concerning the products or services. Facebook, Instagram and recently Twitter are some of the best social media tools to use. Never underestimate the power of social media platforms in digital marketing.
Designing a website that is responsive and mobile friendly can help you reduce the bounce rate on your website. Today, most consumers search for products online through their phones before they make a purchase, hence, having a website that is mobile friendly will help you give them a good experience. Additionally, you can go mobile by creating a mobile app. Besides, desktops are slowly being phased out. If your platform is not mobile friendly, you are missing out big on people who frequently use mobile phones. All platforms that are easy to navigate using mobile phones gain more on digital marketing than platforms that are not.
Besides being popular among mobile phone users, you will be able to connect to your consumers locally. The trick is ensuring your platform translates across every device, mobile or not, and is easy to navigate.
There are a lot of resources that you can employ to engage your consumers and audience. Podcasts, webinars and online promotion of live events are excellent ways of interacting with your audience. Online advertising of events is becoming popular and tends to attract a lot of people. Try starting online live videos on Facebook and Instagram. Some platforms help brand, market and event and goods. Besides, the platforms can come in handy in helping you manage the audience, and sell tickets. These platforms will help you create a memorable experience for your customer. Other than showing the live events, you can choose to air some behind the scenes to the audience. This helps the audience understands how the business operates.
If you want to reach your audience with ease, ensure you incorporate email marketing to your marketing tools and resources. First, email marketing is usually cost friendly. In fact, it costs nearly nothing to use email marketing. Using SMS to reach customers is generally costly. For this reason, it is advisable that you opt for email marketing. Another good thing about email marketing is that it can be accessed using both a mobile phone and a desktop. Many people access their emails using their mobile phones. Your consumers can, therefore, access your emails remotely.
Search Engine Optimization is one of the top strategies to succeed in digital marketing. Unfortunately, understanding Google algorithms are not usually a walk in the park. However, once you understand how the entire search Engine optimization works, you will have an easy time with digital marketing. When your articles rank high in searches, you will receive a lot of traffic on your websites and blogs. A percentage of the traffic would definitely translate to consumers of your good or services.
Since many people experience troubles dealing with SEO, it is advisable that you get an expert to help you out. You can have some basics, but an expert in the same will come in handy in helping your pieces rank high in the searches.
These trends and strategies are not going anywhere anytime soon because of their effectiveness in the game. If you are looking to improve your digital marketing strategies, ensure you make use of the strategies discussed above. Besides, understanding and satisfying the needs of your consumers and audience is another trick of succeeding in digital marketing.