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Table of Contents
It is advisory to the state government and union territories to implement the model guidelines and the guidelines may be called as the Direct selling Guidelines 2016-To take necessary action to implement and to set up a mechanism to monitor/ supervise the activities of Direct Sellers, Direct Selling Entity regarding the compliance of the guidelines for Direct Selling.
The entities stating that it is in compliance with these guidelines shall submit an undertaking to the Department of Consumer Affairs within 90 days and shall also provide details of its incorporation.
The objective of issuing the guidelines –These guidelines are issued as a Principle for state government-
With the intent to carry on the business of direct selling activities ensuing to the publication of the notification in the Gazette, the Direct selling entity shall within 90 days comply with the below-mentioned conditions for conducting the direct selling business –
Limitations-There is no such provision that the direct seller will receive the remuneration to participate in such direct selling and the remuneration shall derive from the sale of goods and services. The entity should disclose the method of calculating the remuneration.
Every Direct Selling entity Shall Comply with the following Conditions for Direct Selling Business
A)-In Register of Direct Sellers all the relevant records and details of each enrolled Direct Seller shall be updated and maintained.
It shall follow the guidelines at the time of recruiting the direct sellers and the
Practice should be adopted in such a way to benefit the direct seller and customer along with the profit of a direct selling entity.
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