Digital Optimization: Advantages and Disadvantages

Ashish M. Shaji

30 Jul, 2020

Today our world is more digital than the past. So, in order to excel in this digital era, businesses must adopt a robust digital approach. From financial institutions to various other sectors, digital transformation is increasingly adopted to bring improvement in their respective fields. In this article, we shall look at Digital Optimization. 

What is Digital Optimization?

Digital Optimisation is the process of using digital technology to improve the existing operating process and business models. For companies struggling with digital technology, digitized optimization is a better strategy as it involves the utilization of technology with existing systems, platforms, and human experience.

How is digital optimization different from digital transformation?

Digital transformation is a straightforward and simple concept that refers to using technology to create new products, services, revenue, and businesses, whereas Digitised optimization means the replacement of physical tools and processes with digital tools and processes. 

Digitized optimization is about improving the existing value proposition that is the foundation of its business model. It includes driving productivity improvements, increasing the engagement of customers and employees, and improving either revenue or mission achievement. On the other hand, digital transformation is about expanding the current value proposition or creating entirely new value propositions.

 Advantages of Digital Optimization

There are both advantages and disadvantages to it. So before you go forward to grow your business, carefully consider both aspects to it. In this segment, we shall take a look at its advantages.

• Garner consumer trust

Your intent to use the technology to improve the existing process will help in garnering consumer trust. Consumers are more likely to place their trust in you as an industry authority. When it comes to SEO (Search Engine Optimization), holding the top position on a search result page will cause more people to assume that you are trustworthy. More people are likely to click on the item that appears first on the results lists.

• Continuous flow of free and targeted traffic

Using analytics and reporting tools will cause more and more people to visit your website etc. It is a clear way of maximizing your business efforts. SEO will give you results when you start your SEO efforts. Using tools to track traffic to your site, one can easily keep a tab on the number of people visiting their websites.

• Expansion of  your business growth

The most significant advantage that it brings in is the expansion in the growth of the business. The Internet is a vast place, and the way businesses can survive in this commercial center is by securing a decent online nearness with your sites and other social channels.

• Improves workforce efficiency

Digitalization facilitates automation. One must always look to automate interdepartmental tasks and look for areas where you can create efficiencies with automation. When the value chain is digitalized, you can allow the automation of many processes. This will cause improvement in worker’s efficiency.

• Increases profitability

Deployment of the latest digital technologies into your business model or existing operating process will increase your profitability, and further, the profitability will bring a lot of benefits for your business. Deployment of digital technologies requires investment, which can be fulfilled by the profits received by the optimization process.

• Creates new avenues for smaller businesses

A well enabled digitally optimized set up will boost the case for you to find new markets and unravel dressy economies. With respect to SEOs, social electronic broadcasting platforms and aerial marketplaces will bring your barter levels to a new stage by increasing your SEO performance. 

• Enhanced customer experience

Customers will notice your agile culture and would be encouraged to continue on that path. They will show approval and contentment with repeat orders, positive ratings, and feedback. Engaging and transparent customer experience will help in building customer intimacy and increase repeat business.

Disadvantages of Digital optimization

Notwithstanding the advantages, there are also some disadvantages to it that cannot be ignored. These disadvantages are as follows:

• The results take time

The investment in digitized optimization for your business may take some time for producing desired outcomes from each of your endeavors. In case you require seeing some quick results, then it may not be an ideal platform for you, and the results also may not be consistent as to how you want it or expect it to be.

• Requires a Lot of investment

If you are to be competitive in the long run, then you would be required to invest heavily. Deployment of digital technologies comes at a price which may not be affordable for many of the businesses.

• Results are not guaranteed

With all the variables, there are many external factors around competition, which makes it increasingly difficult to guarantee results. In order to improve your chances, you should be prepared to focus on niche markets and product areas.

How to approach Digital Optimization?

Adopting the following methods will help you in effectively approaching this phenomenon:

• Have a simple and responsive website design;
• Keep an eye on user experience and if needed alter or modify in order to answer queries;
• Commit to constant content creation;
• Employ proper techniques and relevant tools to gain more traffic from SEO;
• Change and plan accordingly to support and move with the current trends; and
• Always analyze and assess in order to know the business website performance.

Conclusion

Also, read: Top 5 Strategies for Successful Digital Marketing