Direct Tax Services
Audit
Consulting
ESG Advisory
RBI Services
SEBI Services
IRDA Registration
FEMA Advisory
Compliances
IBC Services
VCFO Services
Growing
Developing
ME-1
ME-2
EU-1
EU-2
SE
Others
Select Your Location
Entrepreneurs are often in a tight spot as regards to what Trademark do to protect their product and service. Several brands have trademarked their color combination in the packaging in the case of Cadbury’s, Parle-G, etc.
Nowadays, the companies have trademarked in entirety starting from the packaging, color, name, logo, sign, diagram, picture, writing to even sound and smell. It is very important to be aware of the difference in these three called Word Mark[1], Logo Mark, and Logo Composite Mark. Therefore in this article we shall look at the difference between these three but before that understand the meaning of Trademark.
Table of Contents
Trademark is an intellectual property in form of a sign that distinguishes goods and services of one enterprise with other. Trademark can be a word, symbol, logo etc. It is a form of identification and it contributes towards building company’s repute.
The word is the brand name. A company may trademark a word. Most of the start-ups would register their brand name within their class. It would mean if there is any existing business under the same but in different sector the trademark shall be approved.
You would want to trademark a logo that you have designed and if its unique. There are many famous and successful brands that are popular because of their logo and make it easier for people to identify. Why they have trademarked their logos is because they have used it in their products in marketing and advertising and in all interactions with their customers.
A composite mark incorporate the name of the brand in logo. It is actually the combination of logo and the brand name. In case of start ups they file a logo composite mark only at the time when they have found that their brand has been trademarked by other entity.
There are less than 20% companies that have trademarked anything else than their brand name, logo or logo composite mark. Before you go ahead with the trademark registration, make sure to have a proper understanding of word, logo and logo composite mark.
Read our article: All You Need to Know About Intellectual Property Rights
Ashish M. Shaji has done his graduation in law (BA. LLB) from CCS University. He has keen interests in doing extensive research and writing on legal subjects especially on corporate law. He is a creative thinker and has a great interest in exploring legal subjects.
Many investors use fixed deposits as their primary investment vehicle. Investors with a high-ri...
The main idea of CDS, which was initially to give banks a way to transfer credit exposure, has...
Black money has been the subject of heated political debate in India for a long time. Successiv...
The Apex Court pronounced a judgement in the case titled Tata Motors Vs The Brihan Mumbai Elect...
Since economies are moving towards digitalisation and making it feasible to conduct transaction...
The Alternative Investment Funds (AIFs) Pro-rata and Pari-Passu Rights Proposal Consultation Pa...
The Financial Action Task Force, i.e. FATF (the Force), is the global money laundering and terr...
Advance tax refers to the payment of the tax liability before the end of the relevant financia...
On 11.12.15, the Hon’ble Delhi High Court (HC) pronounced a landmark judgement in the case ti...
Money laundering can be defined as the process of illegal concealment of the origin of money ob...
Are you human?: 7 + 7 =
Easy Payment Options Available No Spam. No Sharing. 100% Confidentiality
Software Patents are a type of patent on a piece of software such as Computer program, algorithm, user interface, a...
29 Aug, 2017
To start with importance of statement of working, first we need to gather knowledge of the basic terms in relation...
01 Dec, 2018
Red Herring Top 100 Asia enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 2000 privately financed companies each year in the Asia. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Google, Facebook, Kakao, Alibaba, Twitter, Rakuten, Salesforce.com, Xiaomi and YouTube would change the way we live and work.
Researchers have found out that organization using new technologies in their accounting and tax have better productivity as compared to those using the traditional methods. Complying with the recent technological trends in the accounting industry, Enterslice was formed to focus on the emerging start up companies and bring innovation in their traditional Chartered Accountants & Legal profession services, disrupt traditional Chartered Accountants practice mechanism & Lawyers.
Stay updated with all the latest legal updates. Just enter your email address and subscribe for free!
Chat on Whatsapp
Hey I'm Suman. Let's Talk!