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In the recent past, India has seen burgeoning demand for internet and smartphones. The rapid rise in internet users coupled with rising incomes and driven by the “Digital India Programme” has led to the growth of India’s e-commerce sector. In a decade, India’s e-commerce sector has transformed how business is conducted. Various segments of e-commerce have emerged such as business-to-business (B2B), direct-to-consumer (D2C), Consumer-to-consumer (C2C), and consumer-to-business (C2B). India’s e-commerce market is anticipated to be worth US$ 188 billion by 2025.
Since 2014 the Government of India has been taking various initiatives which have supported the growth of E-commerce in the country. Some of the initiatives are Digital India, Make in India, Start-up India, Innovation Fund, and Skill India. Some of the major initiatives taken by the Indian Government to promote E-commerce in India are:
In terms of growth of India’s E-commerce Market, it is going to surpass the U.S. to become the 2nd largest e-commerce marketplace. Government initiatives and technological growth are going to aid in the expansion of India’s e-commerce market. The expansion of the e-commerce industry is adversely affecting the micro, small, and medium enterprises (MSMEs) in India. Not just MSMEs, the e-commerce industry is having a cascading effect on other industries as well.
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