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Foreign Investors in India are often worried about the fact that India is a large marketplace to reach through a single distribution network. For developing a distribution network in India, India should be treated as having four different zones of the supply chain. However, this treatment makes it strategically difficult for foreign businesses to build structured relationships with distributors and vendors in India. In this blog, we will discuss the best practices and the challenges in developing a distribution network in India.
Table of Contents
In a wholesale model, the wholesaler buys products from manufacturers or importers and sells them to downstream retailers. The manufacturers have very little control over the ultimate consumers or market segments. In this model, the manufacturers enjoy deep reach but do not have direct contact with consumers. In the distributor model, the distributor just acts as an extension of the manufacturer and operates exclusively within a specified territory. Further, there is a cross between wholesalers and retailers under the dealership model. It is a sort of high-end retailer directly operating under the manufacturer.
A few common challenges faced by companies in a distribution network are as follows:
Formulating a distribution network is a tedious job. It needs expert assistance and thoughtful planning. The success of a product relies on its distribution network. Distribution networks can be a potential game changer for a business. Enterslice can support you in formulating a full-proof distribution network for your business.
The challenges of distribution channel are: i. Inventory management ii. Age of E-commerce iii. Shipping errors and returns iv. Forecasting and Reporting of Stocks Requirement v. Disconnected business applications
One of the current challenges in a distribution network is the lack of well-organized data.
The following are the steps to build a distribution network in India: i. Define your requirement and target markets ii. Locate Potential Distributors in Target Markets iii. Start Negotiation iv. Select Distributors Match your requirement v. Appoint Distributors vi. Appoint Super Stockist or C&F agent vii. Appoint Sales Agents in significant markets
The ways to start a distribution business in India are as follows: i. Develop a Business Plan ii. Find the Best Product iii. Create Enough Space iv. Identify your dealer v. Control your inventory vi. Order online
FSSAI Registration is required to operate as a distributor in India.
There are three types of distribution channels in India: Wholesalers, Retailers, distributors, and E-commerce.
The 4 steps in a distribution process are: i. Assembling ii. Storing iii. Sorting out the product iv. Transportation from the product to the final buyer.
Read Our Article: Understanding the Complexities of India’s Retail and Distribution Industry
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