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How to apply for Patanjali Franchise?

Apply for Patanjali Franchise

Patanjali is a brand that has grown tremendously in the past few years and is placed among the top brands in the country. It deals with organic products. You can get a franchise and run a business and sell organic products. In this article, we will inform you about getting the Patanjali franchise.

Patanjali Business in India

Patanjali Ayurveda is a brand marketed by Baba Ramdev. Its popularity has gone sky high as it has become a household brand in India since a few years of its inception. It is backed by thousands of Patanjali franchise outlets nationwide in rural and urban areas. It is looking to add more franchisees, dealers, and distributors to its growing network.

This was started in the year 2006, targeting both rural and urban areas. Patanjali consists of products (Ayurveda1) where the farmers help in supplying the ingredients. It also allows farmers raise income and help them develop more organic requirements to the required organization.

Why Is The Patanjali Franchise Business Preferred By Many?

As you would know that Patanjali’s rise has made it a family product in India. It has earned its trust through its guaranteed quality products. Its products are accessible in over 3 lakh stores, and around 5000 franchise stores manufacture more than 1000 products.

The products are available online as well. It had a turnover of around 5000 crore rupees in 2015-16. Ramdev had earlier claimed that the profit from it goes to charity during an interview. Patanjali claims that its products are organic and of the best quality as well. Therefore more and more people prefer buying its products, and entrepreneurs have found it profitable to get its Franchise, and Patanjali is aiming to add more to its expanding network.

Step-by-Step process to apply:

  • Research and Feasibility Analysis

Before diving into the franchise application process, conducting thorough research is crucial. Start by understanding the market demand for Patanjali products in your area. Analyze potential competitors and identify the target audience. Ensure that the region you plan to set up your franchise aligns with Patanjali’s expansion plans.

  • Meeting the Eligibility Criteria

Patanjali has specific eligibility criteria for franchise applicants. To be eligible, you need to:

  1. Have a sound financial background and the ability to invest the required capital.
  2. Possess a suitable commercial space in a prime location (the area requirements may vary depending on the franchise type).
  3. Be committed to promoting and selling Patanjali products exclusively without conflict of interest.
  • Contacting Patanjali’s Business Development Team
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Once you meet the eligibility requirements, the next step is to get in touch with Patanjali’s Business Development Team. You can reach out to them through the official website, email, or contact number. Express your interest in starting a Patanjali franchise and request detailed information regarding the application process.

  • Franchise Application Form

Patanjali will provide you with a franchise application form that requires essential details about you and your business. Ensure to fill out the form accurately and provide all the necessary documents as per their requirements. The documents may include identity proofs, address proofs, financial statements, and other relevant certificates.

  • Submission of Application and Initial Screening

Submit the completed franchise application form and the supporting documents to Patanjali’s Business Development Team. They will conduct an initial screening to assess your suitability as a potential franchise partner. This process may take some time, so be patient.

  • Meeting with Patanjali’s Representatives

If your application passes the initial screening, you will be invited for a meeting with Patanjali’s representatives. This meeting is an opportunity for both parties to discuss the terms and conditions, the investment required, the expected sales targets, and other aspects related to the franchise partnership.

  • Location Approval and Agreement Signing

Once the meeting is successful, the next step is to obtain approval for the location where you plan to set up the Patanjali franchise. After finalizing the location, you will sign the franchise agreement, which will outline the rights and responsibilities of both parties involved.

  • Training and Setup

After signing the agreement, Patanjali will provide you with comprehensive training on product knowledge, inventory management, sales techniques, and the company’s business practices. Once you complete the training, you can set up your franchise store as per the company’s guidelines.

  • Grand Opening and Marketing

As you prepare to open your Patanjali franchise store, Patanjali’s marketing team will assist you in promoting the store’s launch. Utilize various marketing strategies, including social media, local advertising, and word-of-mouth, to attract customers.

Patanjali Franchise Schemes

The following schemes may be noted in order to become a part of the Patanjali Franchise:

Patanjali Franchise Schemes
  • Gramodhyog Nyas;
  • Patanjali mega store; and
  • Patanjali Chikitsalaya and Arogya Kendra.

Gramodhyog Nyas-

 It was established in 2011 for the social and economic upliftment of the country’s villagers. Through this scheme, Patanjali seeks to establish village industries to reduce poverty and work with those in villages by selling and buying indigenous products, collecting raw materials, arranging modern means, etc.

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Documents required for Gramodhyog Nyas-

The following documents are required for this scheme:

  • Bank details
  • Copy of PAN card
  • Copy of address proof
  • Security collateral of 21000 which is payable in favour of Patanjali Gramodhyog Nyas via RTGS or DD only
  • Rent agreement in case premises is rented.

Patanjali mega store-

The following requirements shall apply for setting up Patanjali mega store:

  • A minimum 2000 sq. ft. area requirement for the Patanjali Mega store;
  • An initial investment of 1 crore rupees;
  • You may be required to deposit a security deposit of 5 lakh rupees in the form of a Demand Draft, 2.5 lahks in the name of Divya Pharmacy, and 2.5 lahks in the name of Patanjali Ayurveda Limited, Haridwar;
  • This store has to be located in the prime area of the city only;
  • This mega store should have a minimum distance of 2.5 Km in the metro city and 3.5 Km in the non-metro city from the existing mega store and a minimum range of 1 Km from the existing Patanjali Chikitsalaya and Arogya Kendra;
  • The applicant should provide photos of the place, PAN card, ID proof, address proof, copy of sales registration, etc., along with the application form;
  • The institute shall appoint a Vaidya at mega store, and the store operator should provide medical instruments to him. The operator of this megastore should arrange for sitting, drinking, and toilet facilities at the store; and
  • The mega product shall only sell products of Divya Pharmacy, Patanjali Ayurveda, and products approved by the institute.

Costs associated with opening stores

The cost of opening stores differs at various levels-

  • The price for Patanjali Retail store is a minimum of 50000 rupees;
  • The price for the Patanjali dealership store is a minimum of 50000 rupees;
  • The price for the Patanjali distributorship store is a minimum of 1 lakh rupees;
  • The price for the Patanjali Megastore opening is a minimum of 1 crore rupees.

It may be noted that the cost for the Patanjali store franchise starts from 5 lakh rupees for a small shop to 2 crores for mega stores. This price is inclusive of interiors, set-up, and inventory. These stores can have a minimum area of 300 to a maximum of 2000 sq. ft. in prime locations of a city/town.

As Patanjali Ayurvedic Limited is a Fast Moving Consumer Goods company, the owner of the Ayurvedic franchise may acquire double the amount spent for investment, but it depends upon the area where the shop is situated. Many customers are buying their daily Fast Moving Consumer Goods products from these stores, and the business is expected to accumulate more profit in the coming times.

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Patanjali Chikitsalaya and Arogya Kendra-

Patanjali Chikitsalaya may be opened in any city with a minimum population of 1 lakh rupees, whereas Arogya Kendra may be started in any tehsil or town with a population of less than 1 lakh rupees. In order to apply for Patanjali Chikitsalaya and Arogya Kendra, you can download the application form for Patanjali Hospital or health centre online.

The application form should be submitted along with documents like ID proof, address proof, four passport-size photos, copy of sales registration.

Applying For Patanjali Franchise

In the case where you fulfil all the eligibility criteria for setting up a Patanjali Franchise, you may submit the application form online or note the office address of Patanjali for your reference-

  • Patanjali Corporate Office Address

Patanjali Food and Herbal Park

Vill- Padartha, Laksar Road

Haridwar, Uttrakhand- 247663

  • Registered Office Address

D-26 Pushpanjali Bijwasan Enclave

New Delhi 110061

Conclusion

Starting a Patanjali franchise can be rewarding, but it requires careful planning, dedication, and adherence to the company’s guidelines. By following the step-by-step process mentioned in this guide, you can increase your chances of successfully becoming a Patanjali franchise partner and contributing to the brand’s growth while providing consumers with natural and Ayurvedic products they trust. You may seek the assistance of a professional who will guide you through the whole procedure and help you draft the franchise agreement

FAQs

Can I apply for a Patanjali franchise if I already have an existing business?

No, Patanjali requires its franchisees to exclusively promote and sell Patanjali products without any conflict of interest. If you already have a business dealing with similar products or brands, you may not be eligible for a Patanjali franchise.

What is the initial investment required to start a Patanjali franchise?

The initial investment for a Patanjali franchise can vary depending on the type of franchise and the location. It includes the setup cost, interior expenses, initial inventory, and other miscellaneous expenses.

Is prior experience in the FMCG industry necessary to apply for a Patanjali franchise?

While prior experience in the FMCG industry can be advantageous, it is not mandatory. Patanjali looks for enthusiastic and committed individuals with sound financial background and a passion for promoting natural and Ayurvedic products.

Can I choose the location for my Patanjali franchise?

Yes, you can suggest a location for your Patanjali franchise. However, the final approval will be subject to the company’s evaluation of the market potential and feasibility of the proposed location.

What kind of support can I expect from Patanjali after becoming a franchisee?

Patanjali provides comprehensive support to its franchisees. This includes product training, inventory management guidance, marketing assistance, and ongoing operational support. Patanjali’s marketing team will also help promote your store’s grand opening to attract customers to your franchise outlet.

Read our article:Franchise Agreement and Laws Governing Franchising

References

  1. https://en.wikipedia.org/wiki/Ayurveda

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