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In the United Arab Emirates, the business owner can protect their brand name by registering their trademark. UAE is a member of the WIPO (World Intellectual Property Organisation) and has implemented several measures and provisions to protect brands and trademarks. This article presents an overview of brand and Brand Registration in the UAE, provisions related to trademark registration, documents required and benefits of registering your Brand in the UAE.
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The United Arab Emirates first passed federal law No. 4 in 1979 to protect brand identity and business names. In 1992, the first trademark law emerged in UAE, which was later modified in the early 2000s. The UAE (United Arab Emirates) provides a comprehensive legal framework which grants the right to register the trademark to protect the brand identity to UAE nationals and non-nationals who perform services such as commercial, industrial services or handicraft services. Trademark registered in the United Arab Emirates is protected in the seven emirates, including Abu-Dhabi, Dubai, Ras Al Khaimah, Fujairah, Ajman and Umm Al Quwain.
According to the UAE’s federal law No. 37 of 1992, a trademark in the UAE can be constituted of anything which has a distinctive element. It can be anything ranging from logos, slogans, graphics, signs, symbols, packs, names, words, letters etc. In short, a trademark can be anything which is distinguishable from its competitors. A trademark should be distinctive in nature and not descriptive in nature.
According to Article 3 of the Federal Law No. 37 of 1992, there are certain signs and symbols which cannot be registered as trademarks. They are restricted from being registered as trademarks in the eyes of the law. These exceptions are given below:-
Any person can apply for trademark registration in UAE if he desires to protect his brand identity and reputation, and if he wants to differentiate his brand products from that of the competitors, he should file an application for trademark registration in UAE. However, it is important to note that trademark registration is territorial in nature and not universal. The person is required to register his trademark in all the jurisdictions he’s seeking protection.
There are the following documents required for Brand registration in the UAE. These documents are mentioned below:-
Apart from these documents, it may be possible that sometimes some additional documents must be required. That’s why it becomes to seek assistance and advice from a professional legal expert to hold expertise in brand and trademark registration issues.
Trademark registration in UAE seems an easy process but can become a bit complicated if done in a negligible manner without following all the specified rules and regulations. Given below is a thorough description of the procedure for Brand Registration in the UAE.
There are several benefits of Brand Registration in the UAE. These benefits or advantages are mentioned below:-
Overall, it can be concluded that trademark registration is beneficial for companies as it provides long-term protection to the brands and also helps in gaining a competitive edge over the market. By registering the trademarks, companies can better reach and serve their customers, thus eventually increasing the brand’s reputation and customer loyalty.
Also Read: Procedure of Trademark Registration in UAE
Seep is a lawyer by profession. She has done BA LLB and now shifted to full-time legal writing. She has extensive prior experience of freelance content writing and has worked for both Indian and international clients. She is vehemently curious and overtly passionate about so many things like blogging, reading, writing and travelling. She always wanted to explore the domains of the unconventional field of law. She has extensive experience in the area of corporate law and in drafting both Indian and International agreements as well. Her driving force is versatility and flexibility. She doesn’t restrict herself only to the field of law.
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