Direct Tax
Consulting
ESG Advisory
Indirect Tax
Growth Advisory
Internal Audit
BFSI Audit
Industry Audit
Valuation
RBI Services
SEBI Services
IRDA Registration
AML Advisory
IBC Services
NBFC Compliance
IRDA Compliance
Finance & Accounts
Payroll Compliance Services
HR Outsourcing
LPO
Fractional CFO
General Legal
Corporate Law
Debt Recovery
Select Your Location
Customer Relationship Management (CRM) is a term that refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve customer service relationships, assist in customer retention, and drive sales growth. CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company’s website, telephone, live chat, direct mail, marketing materials, and social media. CRM also gives customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences, and concerns.
CRM is more than just a set of technologies; it’s a business strategy that helps a company to be more customer-centric. Understanding CRM is essential for businesses in today’s competitive market, where the customer experience can be a key differentiator.
CRM systems are not limited to any specific industry and can be found in sectors ranging from retail and healthcare to finance and technology. Here’s how CRM is used in different industries:
CRM plays a crucial role in modern businesses by helping them better understand, communicate with, and serve their customers. Its evolution, driven by technological advancements, has made CRM an integral part of any customer-centric business strategy. As technologies continue to evolve, CRM systems are expected to become even more sophisticated, offering greater insights and efficiencies in managing customer relationships.
SEBI, the regulatory body for markets, has directed stockbrokers to establish an institutional...
If you have lost track of your shares in Muthoot Finance Limited, they may have been transferre...
Customer Acquisition is essential for any successful organization, placing customers ahead of p...
The role of AMFI in NRI SIP investments is continuously growing in the Indian mutual fund marke...
India’s Financial Intelligence Unit has introduced a groundbreaking upgrade to its informatio...