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Majority of Indian households in urban India are working couples who have hardly much time for each other or to spend with their children. Also, there are unmarried young professionals living away from their parents, even the home-makers who are home are quite influenced by western culture and overall with rising disposal incomes and the fact that there is an increased likeliness to Western food, the doors to the frozen food business has been wide opened to thrive in India.
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A report submitted by ASSOCHAM in 2015 states that between 2010 and 2015, the average increase in the annual sale of ready-to-eat food has been 32.5%. Packaged food like packaged beverages, dairy products, snack items, frozen food, ready-to-cook and eat food is bought by around 80% of urban households in India.
Today the frozen food market has branded retail chains and stand-alone grocery stores selling packaged food and ready-to-cook food. The good part about frozen food is that it preserves the nutrient value of the product. The frozen food market is divided further into processed frozen vegetables, vegetable snacks, poultry, fish and seafood, and red meat. The garden pea is the most popular selling frozen food item in India followed by mixed green vegetables and baby corn, as per data available of 2013.
Though the frozen food business in slowly evolving and is still in its initial stages in India, there are major challenges that the new entrepreneur has to do with. They are:-
Read our article:Starting a Food Truck Business in India
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