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Recent years have witnessed the development of trade in India. Consumer preference has moved from traditional buying to online buying. With this development, the E-Commerce boom has taken place in India. Since 2007, many industrialists are eyeing this area for selling their products online. To begin an E-Commerce business, an entrepreneur has first to analyze and study the market. This is a crucial step for an entrepreneur to consider the pros and cons of the company. Having a business plan is essential for the development of an e-commerce business.
First, the entrepreneur has to understand the strengths and weaknesses of the business sector. Using the SWOT analysis would provide a comprehensive picture for an entrepreneur planning to start an e-commerce business in India. It would help the individual understand the geographical areas of the market, the potential products to be launched, and competitors in the region. Having a mission statement for an e-commerce business would help understand the goals, objectives, and values of the company.
An E-commerce business should devise a strategy where it can achieve a competitive edge over other e-commerce businesses. Market and Demography Segmentation with the use of advance technology such as Artificial intelligence (AI) would provide a competitive advantage for the company. Geographical segmentation would be established by expanding in the market in a phased manner.
Developing services according to the need of the local market would be the target strategy of an e-commerce business. Some of the crucial aspects of an e-commerce business are constant improvement of customer support. E-commerce businesses can effectively handle issues by having a risk management plan in place.
Business Plan on e-commerce Business
Business Plan on E-commerce Business
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