Aspect | Details |
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What is a Trademark? | A trademark is a unique, recognizable symbol, word, slogan, image, shape, or sound of a product or service. |
Cost | The Cost of Trademark Registration in Italy starts from EUR 101. |
Timeframe | Register a Trademark in Italy in 4 Months. |
Benefits |
The benefits of trademark registration in Italy are as follows:
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Categories of Trademarks |
Types of trademarks for trademark protection in Italy are as follows:
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Documentation Needs |
The list of documents required for trademark protection in Italy is as follows:
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Who Can Register? | Italian and Foreign Individuals and Corporations are Eligible for Trademark Licensing in Italy. |
Procedure |
The process of trademark filing in Italy is as follows:
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How Can Enterslice Help You? |
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Secure your brand in the 3rd largest economy of the European Union (EU) with trademark registration in Italy.
Trademark registration in Italy helps Italian and foreign businesses and entrepreneurs obtain brand protection for 10 years and indefinite renewals for an additional 10 years in the 8th largest economy in the world and 3rd largest in Europe has a EUR 2.16 trillion gross domestic product (GDP) and a EUR 36,000 high-per capita income at a 2.6% growth rate with top markets in agriculture, manufacturing, service, tourism, and foreign trade export industry.
The Industrial Property Code (Legislative Decree No. 30 of 2005) and Legislative Decree No. 19/2019 are the primary legislations that execute the European Union (EU) Directives 2015/2436 and 2017/1001 to coordinate Italian national trademark law with the EU. Italy is a signatory to the Paris Convention for the Protection of Intellectual Property, Madrid Protocol, Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement), Trademark Law Treaty (TLT), Vienna Agreement on the International Classification of Figurative Elements of Marks, Singapore Treaty on the Law of Trademarks (STLT), and Nice Agreement.
Protection Against Imitators
Follows First-to-File & Multi-Class Filing Approach
Implements Italy-EU Trademark Strategy
Register in Italy’s Free Trade Zones (FTZs)
Tax Benefits via Double Taxation Agreements (DTAs) with 100 Countries
Enjoy Low Tariffs in EU Free Trade Zones
Enjoy a 4% Super-Reduced VAT
Free AI-Proctored Italy Trademark Search
There are several benefits of trademark registration in Italy, such as a unique brand identity and a competitive advantage. The benefits are as follows:
Trademark registration in Italy helps Italian and foreign individuals and corporations enhance their brand value because a trademark operates as an intangible asset for a business. It represents the unique brand identity of its products and services, thereby building customer trust and credibility in the diverse consumer markets of Italy.
Trademark registration in Italy helps Italian and foreign individuals and businesses obtain trademark protection in Europe through their Italian national trademark, which acts as a base for trademark registration in 26 other countries of the European Union (EU) via a single application filing with the European Union Intellectual Property Office (EUIPO).
Trademark registration in Italy helps Italian and foreign individuals and businesses expand their business operations in the global market of 131 countries through a single application window via the Madrid System of the World Intellectual Property Organization (WIPO).
Trademark protection in Italy entitles Italian and foreign individuals and legal entities to file lawsuits and claim damages against the unlawful use of their trademark. The Italian trademark provides administrative, civil, and criminal remedies against the unlicensed use of a trademark.
Trademark registration in Italy helps Italian and foreign entrepreneurs and corporations generate assets and profits through franchising, licensing, or selling their trademarks. Trademark owners can use their trademarks to obtain foreign investment and loans.
Trademark registration in Italy enables Italian and foreign corporations to get the Italian customs authority’s assistance to monitor the import and export of goods in and out of the Italian border, which helps reduce the flow of counterfeit goods in Italy.
Italian and foreign applicants must know how to register a trademark in Italy. The Italy trademark registration process is as follows:
The Applicant must carefully conduct the free-of-charge Italy trademark search via the online database of the Italian Patent and Trademark Office (UIBM) to avoid early infringements.
The Italian and foreign applicants must submit the Italy trademark application with the necessary documents online, in person, or by post to the Italian Patent and Trademark Office (UIBM).
The Italian Patent and Trademark Office (UIBM) formally and substantially examines the Italy trademark application to verify the applicant’s details and validate the legitimacy of the trademark under consideration.
The Italian Patent and Trademark Office (UIBM) publishes the trademark in its official trademark bulletin to invite third-party oppositions.
The Italian Patent and Trademark Office (UIBM) grants the Italy trademark registration certificate to authorize the applicant exclusive rights to the trademark.
The Italian Patent and Trademark Office (UIBM) takes 6 to 7 months to complete the Italy trademark registration process. The timeline is as follows:
The applicant takes 1 to 2 days to conduct the Italy trademark search with the Italian Patent and Trademark Office (UIBM).
The applicant takes 1 to 2 days to submit the Italy trademark application with documents online, in person, or by post to the Italian Patent and Trademark Office (UIBM).
The Italian Patent and Trademark Office (UIBM) takes 8 to 12 weeks to examine the Italy trademark application.
The Italian Patent and Trademark Office (UIBM) approves and publishes the trademark in its bulletin to allow third-party oppositions for 12 weeks.
The Italian Patent and Trademark Office (UIBM) issues the Italian trademark registration certificate to grant the applicant exclusive rights to the trademark.
The Italian Patent and Trademark Office (UIBM) takes 16 weeks to register a trademark in Italy through a fast-track application. The applicant must apply online with the UIBM. The UIBM will examine and publish the trademark to invite third-party oppositions within seven days from the official filing to complete the fast-track trademark registration in Italy.
Applies to Word, Figurative, & Combination Trade Marks
Italy Trademark Application via Online Mode
No Priority
Classification of Goods & Services as per the Nice Classification (NCL)
Trademark Publication in 7 Days
Payment via the “pagoPA” Digital Platform
Immediate Grant of Trademark After the End of the 12-Week Opposition Period
The list of documentation requirements for trademark registration in Italy is as follows:
Italy Trademark Application Form
Name and Details of the Applicant
A Summary of the Trademark
A Print & Representation of the Trademark
A List of Goods and Services as per the Nice Classification (NCL)
Priority & Translation Documents, if any
A Power of Attorney (POA), if any
Details on the Local Representative, if any
A Copy of the Company Formation for Corporate Applicants
Application Fee Confirmation
Yes, trademark registration in Italy is eligible for renewal within the last 12 months of the ongoing 10-year registration term. Italian trademark owners must apply for trademark renewal in Italy online, in person, or by post for EUR 67 with the Italian Patent and Trademark Office (UIBM). The UIBM may revoke a trademark registration if the owner fails to complete the trademark renewal in Italy within the six-month grace period.
Italian trademark owners must submit the Italian trademark renewal application with documents, such as identification, a copy of the original trademark registration certificate, a power of attorney (POA), a list of goods and services, and priority and translation documents, if any.
Local Representative Mandate
6-Month Grace Period for Renewal
Continuous Usage for 5-Consecutive Years
Power of Attorney (POA) Mandate
Italian and foreign businesses must know the different categories of trademarks for trademark registration in Italy. The types are as follows:
A word mark consists of text elements such as letters, words, numbers, phrases, or slogans. It protects the textual representation of a brand.
A figurative mark consists of graphical elements such as images and logos. It protects the graphical representation of a brand.
A combined mark consists of text and graphical elements such as words, letters, numbers, or phrases with images or logos. It protects the combination of textual and graphical representations of a product or service.
A shape mark, also known as a three-dimensional (3D) mark, consists of 3D elements, such as shapes and solid objects. It protects the 3D representation of a brand.
A color mark consists of a color or set of colors. It protects the specific color tone or a combination thereof of a brand.
A position mark consists of visual elements, such as words, images, colors, or shapes, in a specific placement or fixed position. It focuses on the placement rather than the actual product.
A sound mark consists of auditory elements, such as jingles, music compositions, ringtones, or other relevant auditory elements. It protects the auditory representation of a brand.
A scent mark consists of olfactory elements, such as fragrances or scent. It protects the olfactory elements of a brand.
A multimedia mark consists of audio and visual elements, such as images or logos with jingles or sound compositions. It protects the audio-visual representation of a product or service.
A service mark consists of a word, phrase, symbol, image, or a combination of all four elements to protect a service business.
A collective mark consists of goods and services that a group of associations or companies collectively hold to represent their association with brands.
A certification mark consists of words, images, or symbols that certify products and services based on their origins, quality locations, and manufacturing processes.
Natural and artificial persons are eligible to register a trademark in Italy. The eligibility criteria are as follows:
Top 20 Industries That Must Register a Trademark in Italy
Top 10 Industries that must Register a Trademark in Finland
Top 20 Industries for Trademark Licensing in Italy
The post-registration compliance requirements for trademark registration in Italy are as follows:
We have 10+ years of expertise in registering intellectual properties (IPs). We provide stress-free completion of the Italy trademark registration process. Below are the key reasons why you should go for Enterslice for trademark licensing in Italy:
A trademark is a distinct sign, phrase, slogan, word, letter, number, symbol, colour, shape, or sound that represents the exclusive rights of a product or service.
Italy trademark registration is valid for 10 years. Trademark holders may renew their trademarks for an additional 10 years by filing a renewal application with the Italian Patent and Trademark Office (UIBM).
The fee for trademark registration in Italy start from EUR 101. There’s an additional cost of EUR 34 for goods and services of class 2 and up.
The Italian Patent and Trademark Office (UIBM) is the trademark agency that regulates trademark registrations, renewals, revocations, and restorations in Italy.
The different categories of trademarks include Word, Figurative, Combined, Shape, Position, Color, Motion, Sound, Multimedia, Hologram, Service, Collective, and Certification.
The document requirements to obtain a trademark in Italy include the applicant’s details, such as name and correspondence address, a summary and visual or audio representation of the trademark, a list of goods and services, and a power of attorney (POA), if applicable.
You must apply online, in person, or by postal service with the Italian Patent and Trademark Office (UIBM). The Italian trademark law mandates a local representative or trademark attorney for foreign individuals and companies.
The Italian Patent and Trademark Office (UIBM) concludes a trademark registration in 4 months through the fast-track filing mode.
The Italian trademark authority publishes the trademark in its official bulletin for 3 months to invite third-party oppositions.
The eligibility criteria to acquire a trademark in Italy are as follows:
Yes, the Italian trademark law provides a trademark renewal within the last year of the current registration term.
The Italian Patent and Trademark Office (UIBM) provides a 6-month grace period for trademark renewal after the expiration of the ongoing 10-year registration term.
No, a trademark registration in Italy isn’t valid in the European Union (EU). However, Italian trademark owners who want to venture into the EU market must apply with the European Union Intellectual Property Office (EUIPO).
Businesses and individuals who wish to extend their trademark protection in Europe must file a new application with the European Union Intellectual Property Office (EUIPO).
All businesses with unique identities must acquire a trademark in Italy. Some top businesses include food exporters, car manufacturing companies, digital banking and insurance services, law firms, hospitals, online air travel booking, and online payment service companies.
Yes, the Italian Patent and Trademark Office (UIBM) may revoke an Italian national trademark for the following reasons:
The applicant must file an application for trademark reinstatement by clearly specifying the reasons behind the cancellation within 2 months of the registration lapse.
Italy trademark owners may claim priority through a previous application or registration in a country that is a member of the Paris Convention on the Protection of Industrial Property, World Trade Organization (WTO), and World Intellectual Property Organization (WIPO) or has an exclusive agreement with Italy, provided they file the previous application or registration as the first filing of the trademark in the foreign country, and claim the priority within the six-months of the previous registration.
Trademark owners may use their Italian trademark filing as a basis to register a trademark in 131 countries through a single filing system with the World Intellectual Property Organization (WIPO).
The Italian trademark legislation enables Italian trademark holders to get legal assistance through lawsuits. Trademark counterfeiters may face criminal imprisonment for a period of six months, which could extend to 3 years with a fine of EUR 3,500 to EUR 35,000 or both. Trademark owners may additionally obtain an injunction order against the alleged infringer. The law also entitles the Italian Finance Police to seize counterfeit goods.
Any natural or artificial person may oppose an Italy national trademark application. The list is as follows:
Third parties may oppose the registration of an Italian trademark for the following reasons:
Yes, foreign applicants must submit a power of attorney (POA) to represent themselves before the Italian Patent and Trademark Office (UIBM).
The Italian trademark law doesn’t mandate the assistance of a trademark attorney or agent for trademark registrations. However, we highly recommend legal guidance through an attorney who can fulfil all compliance requirements to acquire a trademark, such as preliminary trademark searches application submission with necessary documents.
No, the Italian trademark agency doesn’t have a trademark agent. However, applicants who wish to hire a trademark agent or attorney may do so by using the Italian Industrial Property Consultants Institute’s official website.
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“I have registered my Trademark through them. The application was filed within 3 days. And the charges were also very reasonable. We got TM Approved in 6 month’s time without any re-submission or objection. They charge high to deliver the best in industry.”
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