Trademark Registration in Italy- An Overview

Aspect Details
What is a Trademark? A trademark is a unique, recognizable symbol, word, slogan, image, shape, or sound of a product or service.
Cost The Cost of Trademark Registration in Italy starts from EUR 101.
Timeframe Register a Trademark in Italy in 4 Months.
Benefits

The benefits of trademark registration in Italy are as follows:

  • Exclusive Legal Rights
  • Long-Term Protection for 10 Years
  • Business Expansion
  • Goodwill Creation
Categories of Trademarks

Types of trademarks for trademark protection in Italy are as follows:

  • Traditional Marks
  • Non-Traditional Marks
  • Certification Mark
  • Collective Mark
  • Service Mark
Documentation Needs

The list of documents required for trademark protection in Italy is as follows:

  • Trademark Application Form
  • Identification of the Applicant
  • A Representation and Summary of the Trademark
  • List of Products and Services
Who Can Register? Italian and Foreign Individuals and Corporations are Eligible for Trademark Licensing in Italy.
Procedure

The process of trademark filing in Italy is as follows:

  • The Conduction of Italy Trademark Search
  • Submission of the Trademark Application
  • Examination of the Application
  • Publication and Opposition Period
  • Issuance of the Registration Certificate
How Can Enterslice Help You?
  • 10+ years of experience in trademark filing in Italy
  • 99% Approval Rate
  • Preliminary Consultation on Trademark Registration.
  • Super-Fast Trademark Registration and Renewal Filing
  • No Hidden Cost
  • Guaranteed Post-Registration Compliance for Italy Trademark Registration and Renewal Process
  • 24/7 Customer Care Support

Secure Your Brand with Trademark Registration in Italy

Secure your brand in the 3rd largest economy of the European Union (EU) with trademark registration in Italy.

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Understanding Trademark Registration in Italy

Trademark registration in Italy helps Italian and foreign businesses and entrepreneurs obtain brand protection for 10 years and indefinite renewals for an additional 10 years in the 8th largest economy in the world and 3rd largest in Europe has a EUR 2.16 trillion gross domestic product (GDP) and a EUR 36,000 high-per capita income at a 2.6% growth rate with top markets in agriculture, manufacturing, service, tourism, and foreign trade export industry.

The Industrial Property Code (Legislative Decree No. 30 of 2005) and Legislative Decree No. 19/2019 are the primary legislations that execute the European Union (EU) Directives 2015/2436 and 2017/1001 to coordinate Italian national trademark law with the EU. Italy is a signatory to the Paris Convention for the Protection of Intellectual Property, Madrid Protocol, Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement), Trademark Law Treaty (TLT), Vienna Agreement on the International Classification of Figurative Elements of Marks, Singapore Treaty on the Law of Trademarks (STLT), and Nice Agreement.

Protection Against Imitators

Follows First-to-File & Multi-Class Filing Approach

Implements Italy-EU Trademark Strategy

Register in Italy’s Free Trade Zones (FTZs)

Tax Benefits via Double Taxation Agreements (DTAs) with 100 Countries

Enjoy Low Tariffs in EU Free Trade Zones

Enjoy a 4% Super-Reduced VAT

Free AI-Proctored Italy Trademark Search

Benefits of Trademark Registration in Italy

There are several benefits of trademark registration in Italy, such as a unique brand identity and a competitive advantage. The benefits are as follows:

Italy trademark registration benefits

Brand Value

Trademark registration in Italy helps Italian and foreign individuals and corporations enhance their brand value because a trademark operates as an intangible asset for a business. It represents the unique brand identity of its products and services, thereby building customer trust and credibility in the diverse consumer markets of Italy.

EU-Wide Protection

Trademark registration in Italy helps Italian and foreign individuals and businesses obtain trademark protection in Europe through their Italian national trademark, which acts as a base for trademark registration in 26 other countries of the European Union (EU) via a single application filing with the European Union Intellectual Property Office (EUIPO).

International Business Expansion

Trademark registration in Italy helps Italian and foreign individuals and businesses expand their business operations in the global market of 131 countries through a single application window via the Madrid System of the World Intellectual Property Organization (WIPO).

Legal Security

Trademark protection in Italy entitles Italian and foreign individuals and legal entities to file lawsuits and claim damages against the unlawful use of their trademark. The Italian trademark provides administrative, civil, and criminal remedies against the unlicensed use of a trademark.

Asset Creation

Trademark registration in Italy helps Italian and foreign entrepreneurs and corporations generate assets and profits through franchising, licensing, or selling their trademarks. Trademark owners can use their trademarks to obtain foreign investment and loans.

Customs Enforcement

Trademark registration in Italy enables Italian and foreign corporations to get the Italian customs authority’s assistance to monitor the import and export of goods in and out of the Italian border, which helps reduce the flow of counterfeit goods in Italy.

How To Register a Trademark in Italy?

Italian and foreign applicants must know how to register a trademark in Italy. The Italy trademark registration process is as follows:

Italy Trademark Search

The Applicant must carefully conduct the free-of-charge Italy trademark search via the online database of the Italian Patent and Trademark Office (UIBM) to avoid early infringements.

Italy Trademark Application Submission

The Italian and foreign applicants must submit the Italy trademark application with the necessary documents online, in person, or by post to the Italian Patent and Trademark Office (UIBM).

Italy Trademark Application Examination

The Italian Patent and Trademark Office (UIBM) formally and substantially examines the Italy trademark application to verify the applicant’s details and validate the legitimacy of the trademark under consideration.

Publication & Opposition

The Italian Patent and Trademark Office (UIBM) publishes the trademark in its official trademark bulletin to invite third-party oppositions.

Grant of Italy Trademark Registration Certificate

The Italian Patent and Trademark Office (UIBM) grants the Italy trademark registration certificate to authorize the applicant exclusive rights to the trademark.

Timeline for the Italy Trademark Registration Process

The Italian Patent and Trademark Office (UIBM) takes 6 to 7 months to complete the Italy trademark registration process. The timeline is as follows:

Italy Trademark Search

The applicant takes 1 to 2 days to conduct the Italy trademark search with the Italian Patent and Trademark Office (UIBM).

The Submission of Italy Trademark Application

The applicant takes 1 to 2 days to submit the Italy trademark application with documents online, in person, or by post to the Italian Patent and Trademark Office (UIBM).

The Examination of the Italy Trademark Application

The Italian Patent and Trademark Office (UIBM) takes 8 to 12 weeks to examine the Italy trademark application.

Opposition Period

The Italian Patent and Trademark Office (UIBM) approves and publishes the trademark in its bulletin to allow third-party oppositions for 12 weeks.

Issuance of the Italian Trademark Registration Certificate

The Italian Patent and Trademark Office (UIBM) issues the Italian trademark registration certificate to grant the applicant exclusive rights to the trademark.

Understanding Fast-Track Trademark Registration in Italy

The Italian Patent and Trademark Office (UIBM) takes 16 weeks to register a trademark in Italy through a fast-track application. The applicant must apply online with the UIBM. The UIBM will examine and publish the trademark to invite third-party oppositions within seven days from the official filing to complete the fast-track trademark registration in Italy.

Applies to Word, Figurative, & Combination Trade Marks

Italy Trademark Application via Online Mode

No Priority

Classification of Goods & Services as per the Nice Classification (NCL)

Trademark Publication in 7 Days

Payment via the “pagoPA” Digital Platform

Immediate Grant of Trademark After the End of the 12-Week Opposition Period

Documents Required for Trademark Registration in Italy

The list of documentation requirements for trademark registration in Italy is as follows:

Italy Trademark Application Form

Name and Details of the Applicant

A Summary of the Trademark

A Print & Representation of the Trademark

A List of Goods and Services as per the Nice Classification (NCL)

Priority & Translation Documents, if any

A Power of Attorney (POA), if any

Details on the Local Representative, if any

A Copy of the Company Formation for Corporate Applicants

Application Fee Confirmation

Is Trademark Registration in Italy Eligible for Renewal?

Yes, trademark registration in Italy is eligible for renewal within the last 12 months of the ongoing 10-year registration term. Italian trademark owners must apply for trademark renewal in Italy online, in person, or by post for EUR 67 with the Italian Patent and Trademark Office (UIBM). The UIBM may revoke a trademark registration if the owner fails to complete the trademark renewal in Italy within the six-month grace period.

Italian trademark owners must submit the Italian trademark renewal application with documents, such as identification, a copy of the original trademark registration certificate, a power of attorney (POA), a list of goods and services, and priority and translation documents, if any.

Trademark Registration in Italy
local representative

Local Representative Mandate

usage

6-Month Grace Period for Renewal

renewal

Continuous Usage for 5-Consecutive Years

Local IPR Experts

Power of Attorney (POA) Mandate

Types of Trademarks for Trademark Registration in Italy

Italian and foreign businesses must know the different categories of trademarks for trademark registration in Italy. The types are as follows:

Word Mark

Word Mark

A word mark consists of text elements such as letters, words, numbers, phrases, or slogans. It protects the textual representation of a brand.

Image Mark

Figurative Mark

A figurative mark consists of graphical elements such as images and logos. It protects the graphical representation of a brand.

3d Mark

Combined Mark

A combined mark consists of text and graphical elements such as words, letters, numbers, or phrases with images or logos. It protects the combination of textual and graphical representations of a product or service.

Position Mark

Shape Mark

A shape mark, also known as a three-dimensional (3D) mark, consists of 3D elements, such as shapes and solid objects. It protects the 3D representation of a brand.

Pattern Mark

Color Mark

A color mark consists of a color or set of colors. It protects the specific color tone or a combination thereof of a brand.

Sound Mark

Position Mark

A position mark consists of visual elements, such as words, images, colors, or shapes, in a specific placement or fixed position. It focuses on the placement rather than the actual product.

Smell Mark

Sound Mark

A sound mark consists of auditory elements, such as jingles, music compositions, ringtones, or other relevant auditory elements. It protects the auditory representation of a brand.

Multimedia Mark

Scent Mark

A scent mark consists of olfactory elements, such as fragrances or scent. It protects the olfactory elements of a brand.

Hologram Mark

Multimedia Mark

A multimedia mark consists of audio and visual elements, such as images or logos with jingles or sound compositions. It protects the audio-visual representation of a product or service.

Motion Mark

Service Mark

A service mark consists of a word, phrase, symbol, image, or a combination of all four elements to protect a service business.

Service Mark

Collective Mark

A collective mark consists of goods and services that a group of associations or companies collectively hold to represent their association with brands.

Collective Mark

Certification Mark

A certification mark consists of words, images, or symbols that certify products and services based on their origins, quality locations, and manufacturing processes.

Who Can Register a Trademark in Italy?

Natural and artificial persons are eligible to register a trademark in Italy. The eligibility criteria are as follows:

  • Italian Residents :- Italian citizens and residents engaged in legitimate business activities are eligible to register a trademark in Italy.
  • Italian Legal Entities :- Italian companies engaged in legitimate business activities are eligible to register a trademark in Italy.
  • Foreigners through WTO Membership :- Foreign individuals and companies engaged in legitimate business activities are eligible to register a trademark in Italy if their home country is a member of the World Trade Organization (WTO).
  • Foreigners Through Reciprocity :- Foreign entrepreneurs and companies involved in legitimate business activities are eligible to register a trademark in Italy based on reciprocity.

Industries Required to Register a Trademark in Italy

Top 20 Industries That Must Register a Trademark in Italy

Top 10 Industries that must Register a Trademark in Finland

  • Food & Beverage Export Industry
  • Food & Beverage Service Industry
  • Agriculture Industry
  • Fashion & Cosmetic Industry
  • Pharmaceutical Industry
  • Medical Device Industry
  • IT & Software Industry
  • Automobile Industry
  • Electronics Manufacturing Industry
  • Entertainment & Media Industry
  • Tourism Industry
  • Fintech & Financial Service Industry
  • Education Industry
  • Retail & E-Commerce Industry
  • Interior Furnishing Industry
  • Consulting Service Provider Industry
  • Chemical Industry
  • Renewable Energy Industry
  • Real Estate Industry
  • Machinery Industry

Top 20 Industries for Trademark Licensing in Italy

  • Olive Oil & Pasta Exporters
  • Restaurants & Online Food Delivery Apps
  • Food Production Companies & Farms
  • Luxury Clothes & Fashion Houses
  • Pharma Companies & Online Medical Dispensaries
  • Medical Equipment Companies
  • IT Companies & AI Development Companies
  • Luxury Car Manufacturing & Electronic Vehicle Companies
  • Consumer Electronic Goods & Semiconductors Manufacturing Companies
  • News Channel & Online Streaming Services
  • Hotels & Online Travel Bookings Apps
  • Startup Fintech & Asset-Management Companies
  • Private Education Institutes & E-Learning Platforms
  • Online Shopping & Grocery Markets
  • Traditional & Smart Closets Companies
  • Legal Service Providers & Business Consultancies
  • Petro-Chemical & Agrochemical Companies
  • Green Energy Companies
  • Real Estate Developers & Agencies
  • Food Processing & Construction Equipment Companies

Compliance Requirements for Trademark Registration in Italy

The post-registration compliance requirements for trademark registration in Italy are as follows:

    • Formation of Italy Trademark Licensee Agreement
    • On-Time Filing of Trademark Renewal in Italy
    • Maintain 100% Compliance with Italian Laws
    • Notify the Italian Patent and Trademark Office (UIBM) if There’s a Change or Modification in the Ownership or List of Goods or Services of the Trademark
    • Monitor Potential Trademark Infringements
    • Work With Italy’s Customs Authority to Monitor the Import and Export of Counterfeit Products
    • Hold Oppositions & Cancellations
    • Maintain the Continuous Usage of the Trademark for 5 Years
    • Report IP Income After Trademark Licensing in Italy
    • Use of the ® Symbol to Demonstrate Trademark Registration in Italy
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Why Trust Enterslice for Trademark Licensing in Italy?

We have 10+ years of expertise in registering intellectual properties (IPs). We provide stress-free completion of the Italy trademark registration process. Below are the key reasons why you should go for Enterslice for trademark licensing in Italy:

  • Free Italy Trademark Search of Business Names for Trademark Filing in Italy
  • 99% Approval Rate for Trademark Registration in Italy
  • Sends Timely Reminders for Trademark Renewal in Italy
  • Super-Fast Filing of Trademark Renewal in Italy
  • Enabled 1000+ Businesses with Trademark Licensing in Italy
  • Free Pre-Consultation for Trademark Registration in Italy
  • Access to Foreign Trade Opportunities in 140+ Countries After Trademark Filing in Italy
  • Quick Turnaround & Customer Support for Trademark Protection in Italy
  • Expert Legal Guidance via 300+ IP Experts for Trademark Licensing in Italy
  • Guidance in Italian, French, Spanish, and English Throughout the Italy Trademark Registration Process
  • 100% Transparency in the Fee Structure
  • Customized Customer Support via WhatsApp, Email, Voice Call
  • 100% Post Registration Compliance Support After the Trademark Filing in Italy

Frequently Asked Questions

A trademark is a distinct sign, phrase, slogan, word, letter, number, symbol, colour, shape, or sound that represents the exclusive rights of a product or service.

Italy trademark registration is valid for 10 years. Trademark holders may renew their trademarks for an additional 10 years by filing a renewal application with the Italian Patent and Trademark Office (UIBM).

The fee for trademark registration in Italy start from EUR 101. There’s an additional cost of EUR 34 for goods and services of class 2 and up.

The Italian Patent and Trademark Office (UIBM) is the trademark agency that regulates trademark registrations, renewals, revocations, and restorations in Italy.

The different categories of trademarks include Word, Figurative, Combined, Shape, Position, Color, Motion, Sound, Multimedia, Hologram, Service, Collective, and Certification.

The document requirements to obtain a trademark in Italy include the applicant’s details, such as name and correspondence address, a summary and visual or audio representation of the trademark, a list of goods and services, and a power of attorney (POA), if applicable.

You must apply online, in person, or by postal service with the Italian Patent and Trademark Office (UIBM). The Italian trademark law mandates a local representative or trademark attorney for foreign individuals and companies.

The Italian Patent and Trademark Office (UIBM) concludes a trademark registration in 4 months through the fast-track filing mode.

The Italian trademark authority publishes the trademark in its official bulletin for 3 months to invite third-party oppositions.

The eligibility criteria to acquire a trademark in Italy are as follows:

  • Italian citizens and legal entities
  • Foreign individuals and legal entities

Yes, the Italian trademark law provides a trademark renewal within the last year of the current registration term.

The Italian Patent and Trademark Office (UIBM) provides a 6-month grace period for trademark renewal after the expiration of the ongoing 10-year registration term.

No, a trademark registration in Italy isn’t valid in the European Union (EU). However, Italian trademark owners who want to venture into the EU market must apply with the European Union Intellectual Property Office (EUIPO).

Businesses and individuals who wish to extend their trademark protection in Europe must file a new application with the European Union Intellectual Property Office (EUIPO).

All businesses with unique identities must acquire a trademark in Italy. Some top businesses include food exporters, car manufacturing companies, digital banking and insurance services, law firms, hospitals, online air travel booking, and online payment service companies.

Yes, the Italian Patent and Trademark Office (UIBM) may revoke an Italian national trademark for the following reasons:

  • If the trademark holder fails to maintain the continuous usage of the trademark for 5 consecutive years from official registration.
  • If the authority finds out that the trademark owner is using the trademark in bad faith or to mislead the public.
  • If the trademark registration conflicts with Italian laws.

The applicant must file an application for trademark reinstatement by clearly specifying the reasons behind the cancellation within 2 months of the registration lapse.

Italy trademark owners may claim priority through a previous application or registration in a country that is a member of the Paris Convention on the Protection of Industrial Property, World Trade Organization (WTO), and World Intellectual Property Organization (WIPO) or has an exclusive agreement with Italy, provided they file the previous application or registration as the first filing of the trademark in the foreign country, and claim the priority within the six-months of the previous registration.

Trademark owners may use their Italian trademark filing as a basis to register a trademark in 131 countries through a single filing system with the World Intellectual Property Organization (WIPO).

The Italian trademark legislation enables Italian trademark holders to get legal assistance through lawsuits. Trademark counterfeiters may face criminal imprisonment for a period of six months, which could extend to 3 years with a fine of EUR 3,500 to EUR 35,000 or both. Trademark owners may additionally obtain an injunction order against the alleged infringer. The law also entitles the Italian Finance Police to seize counterfeit goods.

Any natural or artificial person may oppose an Italy national trademark application. The list is as follows:

  • General public
  • Business competitors
  • Previous trademark owners
  • Well-known trademark owners

Third parties may oppose the registration of an Italian trademark for the following reasons:

  • If the trademark resembles a well-known Italian trademark
  • The applicant applied for registration in bad faith
  • If the trademark is deceptive or misleading
  • If the trademark conflicts with Italian laws

Yes, foreign applicants must submit a power of attorney (POA) to represent themselves before the Italian Patent and Trademark Office (UIBM).

The Italian trademark law doesn’t mandate the assistance of a trademark attorney or agent for trademark registrations. However, we highly recommend legal guidance through an attorney who can fulfil all compliance requirements to acquire a trademark, such as preliminary trademark searches application submission with necessary documents.

No, the Italian trademark agency doesn’t have a trademark agent. However, applicants who wish to hire a trademark agent or attorney may do so by using the Italian Industrial Property Consultants Institute’s official website.

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