Trademark Registration in Austria- An Overview

Aspect Details
What is a Trademark? A trademark is a distinctive identifiable sign, expression, or symbol that represents a brand.
Cost The cost of trademark registration in Austria starts from $445.
Timeline

Register a trademark in Austria within 1 to 6 months

Benefits of Trademark Registration

The benefits of Austria Trademark Registration Process are as follows:

  • Brand Reputation
  • Market Value
  • Legal Protection
  • International Business Expansion
Types of Marks

Types of trademarks for trademark protection in Austria are as follows:

  • Word Mark (Wortmarke)
  • Figurative Mark (Bildmarke)
  • Combined Mark (Kombinierte Marke)
  • Three-Dimensional (3D) Mark (Dreidimensionale (3D) Markierung)
  • Multimedia Mark (Multimedia-Marke)
  • Certification Mark (Zertifizierungszeichen)
  • Collective Mark (Kollektivmarke)
  • Service Mark (Dienstleistungsmarke)
Documents Required

The list of documents required for trademark filing in Austria are as follows:

  • Austria Trademark Application
  • Name and Address of the Applicant
  • Company Registration ID for corporate applicants
  • A Representation and Summary of the Trademark
  • List of Products and Services as per the Nice Classification (NCL)
  • Identification of the Local Agent, if any
  • Priority and Translated Documents, if any
Who can Apply

The eligibility criteria for the Austria trademark registration process are as follows:

  • Austrian individuals
  • Austrian Corporations
  • Foreign Individuals & Corporations
  • Global Entrepreneurs
How to Register a Trademark in Austria?

The Austria Trademark Registration Process is as follows:

  • Austria Trademark Search
  • Austria Trademark Application Submission
  • Examination and Gazette Publication
  • Opposition
  • Grant of the Austrian Trademark Registration Certificate
How can we help you
  • 10+ years of experience in trademark filing in Austria
  • 99% success rate with Trademark filing in Austria
  • Assisted 1000+ brands with Trademark Licensing in Austria
  • Provided End-to-End Support in Trademark Surveillance
  • Speedy filing of the Austria Trademark Registration Application
  • Access to in-house trademark attorneys for Expert Guidance on Trademark Protection in Austria
  • 100% transparency in fees for Trademark Protection in Austria
  • Continuous Post-Registration Checks for Trademark Licensing in Austria
  • Offers 24x7 Dedicated Customer Support for Trademark Renewal in Austria
  • Ensures 100% Compliance with Relevant Austrian Trademark & Custom Laws  

Sheild Your Brand with Trademark Registration in Austria

Sheild your trademark and establish a unique selling point in the robust economy of Austria with trademark registration in Austria.

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Understanding Trademark Registration in Austria

Trademark registration in Austria is a process that helps Austrian and global entrepreneurs create a unique brand identity in the 5th largest economy in the European Union (EU) with a EUR46,200 per capita gross domestic product (GDP) with top markets in Automobile, Petro-Chemical, tourism, Finance, Insurance, Food & Beverage, E-commerce & Retail and Service Provider Industries.

Austria enacted the Trademark Protection Act 1970 as per the Federal Law Gazette No. 260/1970 (WV) that executes the European Union (EU) Trademark Directive (89/104/EEC), which aims to unify the trademark registration process amongst all the EU member countries. Austria also implements the EU Regulation No 952/2013 on the Union Customs Code and Regulation (EU) 2024/2822 on Design Protection.

Austria is a signatory to the Paris Convention, Madrid Protocol, Vienna Convention, Trademark Treaty Law of 1994, Nice Agreement, and the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS).

Unified Austria- European Union (EU) Trademark Law

Trademark Treaty Law Enactment with 54 Countries

Unified EU Border Control

Free Austria Trademark Search “see.ip”

Trademark Validity for 10 years

Protection Against Forgers

Simplified Austria Trademark Registration Process

Easy Renewal Process

Benefits of Trademark Registration in Austria

Trademark registration in Austria helps Austrian and global entrepreneurs obtain several benefits through trademark registration, such as competitive advantage and legal protection. The benefits of Austria trademark registration process are as follows:

austria trademark registration benefits

Exclusive Rights

Trademark registration in Austria helps Austrian and global businesses obtain exclusive brand rights for their registered brands, which further helps the latter establish a strong business presence in the competitive markets of Austria.

Customs Security

Trademark registration in Austria helps Austrian and global businesses obtain the Customs Authority Austria (ZAÖ)’s assistance to monitor the import and export of their products or services. The ZAÖ helps reduce the import and export of counterfeit brands for registered trademark owners.

Brand Reputation

Trademark registration in Austria helps Austrian and global businesses create a unique brand identity for their products or services, which further helps build a competitive advantage and customer trust in the market.

Market Value

Trademark registration in Austria helps Austrian and global businesses improve brand recognition, which increases the overall business value in the diverse consumer market. A registered trademark works as an asset for a business, enabling it to sell, license, or franchise the same, thereby creating an advantage over competitors in the market.

Legal Protection

Trademark registration in Austria helps Austrian and global businesses obtain legal protection against the unauthorized use of their products or services. The Austrian trademark laws entitle trademark owners to file lawsuits and claim monetary damages against the unlawful use of their brands.

International Business Expansion

Trademark registration in Austria can help Austrian and global businesses expand their business ventures into the international market by enabling them to register a trademark via the single application process in multiple World Intellectual Property Organization (WIPO) member states through the Madrid Protocol.

How to Register a Trademark in Austria?

Austrian and global entrepreneurs must understand how to register a trademark in Austria. The procedure to register a trademark in Austria is as follows:

Austria Trademark Search

The applicant must conduct the Austria Trademark Search via the “see.ip” to detect any early infringements.

Austria Trademark Application Submission

The applicant must submit the Austrian Trademark Application with documents to the Austrian Patent Office- Das Österreichische Patentamt (APO) through the online or postal service.

Examination and Gazette Publication

The Austrian Patent Office- Das Österreichische Patentamt (APO) examines the application to verify the applicant’s details and the legitimacy of the trademark and publishes the same on their official gazette.

Opposition

The Austrian Patent Office- Das Österreichische Patentamt (APO) allows an opposition period for third parties to file oppositions against the newly published trademark on their official gazette.

Grant of the Austrian Trademark Registration Certificate

The Austrian Patent Office- Das Österreichische Patentamt (APO) grants the Austrian Trademark Registration Certificate authorizing exclusive ownership of the trademark to the applicant.

Timeframe for Austria Trademark Registration Process

The timeframe to register a trademark in Austria takes 4 to 6 months. The timeline for the Austria trademark registration process is as follows:

Austria Trademark Search: 2 to 4 days

The applicant takes 2 to 4 days to conduct the Austria Trademark Search via the “see.ip” to detect any early infringements.

Austria Trademark Application Submission: 1 to 3 days

The applicant takes 1 to 3 days to submit the Austrian Trademark Application with documents to the Austrian Patent Office- Das Österreichische Patentamt (APO) through the online or postal service.

Examination and Gazette Publication: 4 to 8 weeks

The Austrian Patent Office- Das Österreichische Patentamt (APO) takes 4 to 8 weeks to examine the application by verifying the applicant’s details, validating the legitimacy of the trademark, and publishing the same on their official gazette.

Opposition: 12 weeks

The Austrian Patent Office- Das Österreichische Patentamt (APO) provides a 12-week opposition period for third parties to file oppositions against the newly published trademark on their official gazette.

Grant of the Austrian Trademark Registration Certificate: 4 to 8 weeks

The Austrian Patent Office- Das Österreichische Patentamt (APO) takes 4 to 8 weeks to grant the Austrian Trademark Registration Certificate authorizing exclusive ownership of the trademark to the applicant.

What is a Fast-Track Trademark Registration in Austria?

The Austrian Patent Office-Das Österreichische Patentamt (APO) takes 10 days to register a trademark in Austria through the fast-track e-filing trademark registration process. The cost of trademark registration in Austria through the fast-track e-filing is EUR280. The APC allows the fast-track e-filing for up to 3 products or services.

The applicant must conduct a proper Austria trademark search via the see.ip for domestic trademarks to avoid early trademark infringements.

  • Trademark Registration Within 10 Days
  • Fast Registration via E-Filing
  • Registration for up to 3 Goods or Services
  • Register Word, Figurative, or Combined Trademarks

Documentation Needs for Trademark Registration in Austria

Austrian and global entrepreneurs must understand the documentation requirements before making a formal application with the Austrian Patent Office-Das Österreichische Patentamt (APO). The requirements for the Austria trademark registration process are as follows:

Austria Trademark Application Form

Austria Trademark Application Form

A Print or Representation of the Trademark

A Summary of the Trademark

List of goods or services as per the Nice Classification (NCL) or Vienna Convention

A Power of Attorney (POA), if any

Priority and Translated Documents, if any

Payment Confirmation Receipt

Name and Address of the Local Agent, if any

Company Registration Number for Corporate Applicants

Is Trademark Registration in Austria Eligible for Renewal?

Yes, trademark registration in Austria is eligible for renewal. The applicant must apply for trademark renewal in Austria within the last 12 months of the ongoing 10-year registration period for EUR280 via online and EUR300 via postal applications with the Austrian Patent Office- Das Österreichische Patentamt (APO). The APO also provides a six-month grace period to renew a trademark registration post the expiration of the ongoing 10-year registration period for a late fee.

The APC requires documentation for trademark renewal in Austria, such as a copy of the original certificate, power of attorney (POA), if any, and continuous trademark usage proof.

Trademark Registration in austria
Easy Renewal

Easy Renewal

Six-month Grace Period

Six-month Grace Period

Less Cost for Renewal E-filing

Less Cost for Renewal E-filing

Local Agent Mandate

Local Agent Mandate

Types of Marks for Trademark Registration in Austria

Businesses must understand the various categories of trademarks before making a formal application for trademark registration in Austria. The types of trademarks are as follows:

Word Mark

Word Mark (Wortmarke)

A word mark is a trademark that consists of words, letters, slogans, phrases, or numbers. It protects the textual representation of a brand. An example includes the iconic Austrian sweet brand known as “Manner”.

Figurative Mark

Figurative Mark (Bildmarke)

A figurative mark is a trademark that consists of images, logos, or illustrations without any text elements. It protects the graphical representation of a brand. An example includes Swarovski’s swan logo on its packaging.

Combination Mark

Combined Mark (Kombinierte Marke)

A combined mark is a trademark that consists of words, letters, numbers, phrases, images, or logos. It protects a combination of textual and graphical elements of a brand. An example includes the iconic Austrian energy drink known as “Red Bull”.

3d Mark

Three-Dimensional (3D) Mark (Dreidimensionale (3D) Markierung)

A three-dimensional (3D) is a trademark that consists of 3D shapes, logos, or images. It protects the 3D element of a brand. An example includes the famous Coca-Cola’s glass bottle.

Sound Mark

Sound Mark (Klangmarke)

A sound mark is a trademark that consists of sounds or a combination of audio effects, like songs or audio compositions. It protects the audio representation of a brand. An example includes the iconic Metro-Goldwyn-Mayer (MGM) Lion’s Roar in films.

motion Mark

Motion Mark (Bewegungsmarke)

A motion mark is a trademark that consists of movements or shifts in movements. It protects the constant shift in the placement of a brand. An example includes the iconic Microsoft Windows animation.

Hologram Mark

Hologram Mark (Hologramm-Marke)

A hologram mark is a trademark that consists of holographical elements. It protects all the viewing angles that highlight the holographic features of a brand. Common examples are the holographic details on Visa & Mastercard’s debit and credit cards.

Pattern Marks

Pattern Mark (Mustermarkierung)

A pattern mark is a trademark that consists of repetitive elements. It protects the recurring characteristics of a brand. An example includes the famous shoe brand Adidas’s three stripe patterns on its shoes.

color Mark

Color Mark (Farbmarke)

A color mark is a trademark that consists of colors or a combination of colors. It protects the colorful elements of a brand. An example includes the iconic red and silver color mixture on the Austrian energy drink called “Red Bull”.

Multimedia Mark

Multimedia Mark (Multimedia-Marke)

A multimedia mark is a trademark that consists of words, logos, three-dimensional (3D) shapes, sounds, or visual effects. It protects both the audio and visual elements of a brand. An example includes Lamborghini’s extraordinary door open motion.

Certification Mark

Certification Mark (Zertifizierungszeichen)

A certification mark is a trademark that certifies products or services based on their origins, manufacturing process, or quality standards. An example includes the Austria Quality Seal (Österreichisches Qualitätszeichen - ÖQA)

Collective Mark

Collective Mark (Kollektivmarke)

A collective mark is a trademark that consists of brands that are collectively held by a group of companies or associations. An example includes the Austrian chartered accountants’ use of “Wirtschaftsprüfer" (Certified Public Accountants).

Service Mark

Service Mark (Dienstleistungsmarke)

A service mark is a trademark that consists of services. It protects the service element of a brand. An example is DHL Austria, the global courier service provider in Austria.

Checklist- Who Can Register a Trademark in Austria

Austrian and global entrepreneurs must understand the eligibility categories before making a formal application for trademark registration in Austria. The checklist to register a trademark in Austria is as follows:

  • Austrian Individuals: Austrian individuals engaged in legitimate commercial, industrial, or service business and operating from the European Economic Area (EEA) or Switzerland are eligible to register a trademark in Austria.
  • Austrian Corporations: Austrian corporations engaged in legitimate commercial, industrial, or service business and operating from the European Economic Area (EEA) or Switzerland are eligible to register a trademark in Austria.
  • Foreign Individuals and Corporations: Foreign individuals & corporations engaged in legitimate commercial, industrial, or service business and operating from the European Economic Area (EEA) or Switzerland are eligible to register a trademark in Austria.
  • Global Entrepreneurs: Global entrepreneurs engaged in legitimate commercial, industrial, or service business and operating from outside of the European Economic Area (EEA) or Switzerland are eligible to register a trademark in Austria, provided they hire a local representative.

Industries Required to Register a Trademark in Austria

All industries that have a distinct brand identity must register a trademark in Austria.

Top Industries Seeking Trademark Licensing in Austria

  • Food & Beverage Industry
  • Fashion & Luxury Industry
  • Software & Tech Industry
  • E-commerce & Retail Industry
  • Healthcare & Pharmaceutical Industry
  • Media & Entertainment Industry
  • Financial Services Industry
  • Tourism Industry
  • Management & Consulting Industry
  • Automobile & Petro-Chemical Industry

Top 10 Businesses Seeking Trademark Registration in Austria

  • Food-Franchise & Restaurant Business
  • High-End Clothing Stores & Fashion Houses
  • Software MNCs & Tech Companies
  • Online Clothing Retail Stores
  • Hospitals & Online Pharma
  • Streaming Service & Media Houses
  • Startup Fintech & Digital Banking Services
  • Hotels & Online Travel Agencies
  • Business Management & Stock Exchange Service Firms
  • Car & Chemical Manufacturers

Compliance for Austria Trademark Registration Process

It is important to maintain post-registration compliance for Austria trademark registration process. The compliance checklist is as follows:

  • Draft trademark license agreement in Austria
  • Timely Filing of Trademark Renewal in Austria
  • Maintain Records of Trademark Usage
  • Track the Import and Export of registered goods with the Customs Authority Austria (ZAÖ)’s assistance
  • Ensure 100% Compliance with Austrian Trademark Laws
  • Notify the Austrian Patent Office- Das Österreichische Patentamt (APO) for change or modification to the trademark ownership
  • Hold Trademark Oppositions & Cancelations
  • Surveil Potential Trademark Infringements
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Why Entrust Enterslice with Trademark Registration in Austria?

We have 10+ years of expertise in intellectual property (IP) registrations all across the globe. Take a look at the main reasons why Enterslice should be your go-to partner for trademark registration in Austria:

  • Free Austria Trademark Search for up to 20 Business Names
  • Offers Constant Surveillance Services to Monitor Potential Infringements
  • Offers 24/7 Customer Support for Trademark Registration and Renewal in Austria
  • Helps Obtain Super-Fast Trademark Renewal in Austria
  • Ensures Post-Enforcement Compliance with the Austrian Patent Office-Das Österreichische Patentamt (APO)
  • Ensures 100% Compliance with the Customs Authority Austria (ZAÖ)
  • Open the Door for Global Business Opportunities
  • Ensures a 99% Approval Rate for the Austria Trademark Registration Process
  • Ensures 100% compliance with Austrian Trademark Laws
  • Provides Preliminary Advice on Trademark Registration in Austria

Frequently Asked Questions

A trademark is a legal protection that differentiates a product or service through the means of words, logos, or symbols.

The Trademark Protection Act 1970, as per the Federal Law Gazette No. 260/1970 (WV), is the primary Austrian trademark law that implements the European Union (EU) Trademark Directive (89/104/EEC) by establishing rules for trademark registration, renewal, cancellation, and reinstatement.

The Austrian Patent Office- Das Österreichische Patentamt (APO) is the primary trademark authority that regulates and implements Austrian trademark laws to register, renew, cancel, or reinstate trademark registrations in Austria.

Austria trademark registration process provides a 10-year registration validity in Austria. The Austrian Patent Office- Das Österreichische Patentamt (APO) advises trademark owners to renew their trademark registration to avoid cancellation.

The cost of trademark registration in Austria starts from $445. It is beneficial for Austrian and global entrepreneurs to use the e-filing system instead of the manual or postal systems to register a trademark in Austria.

The different types of trademarks for trademark protection in Austria are as follows:

  • Word Mark (Wortmarke)
  • Figurative Mark (Bildmarke)
  • Combined Mark (Kombinierte Marke)
  • Three-Dimensional (3D) Mark (Dreidimensionale (3D) Markierung)
  • Sound Mark (Klangmarke)
  • Motion Mark (Bewegungsmarke)
  • Hologram Mark (Hologramm-Marke)
  • Pattern Mark (Mustermarkierung)
  • Color Mark (Farbmarke)
  • Multimedia Mark (Multimedia-Marke)
  • Certification Mark (Zertifizierungszeichen)
  • Collective Mark (Kollektivmarke)
  • Service Mark (Dienstleistungsmarke)

The benefits of trademark licensing in Austria are as follows:

  • Exclusive Rights
  • Customs Security
  • Brand Reputation
  • Market Value
  • Legal Protection
  • International Business Expansion

The eligible ones for the Austria trademark registration process are as follows:

  • Austrian individuals
  • Austrian Corporations
  • Foreign Individuals & Corporations
  • Global Entrepreneurs

The process of trademark licensing in Austria is as follows:

  • Step 1: Austria Trademark Search
  • Step 2: Austria Trademark Application Submission
  • Step 3: Examination and Gazette Publication
  • Step 4: Opposition
  • Step 5: Grant of the Austrian Trademark Registration Certificate

The timeframe to register a trademark in Austria takes 1 to 6 months. The timeline is as follows:

  • Austria Trademark Search: 2 to 4 days
  • Austria Trademark Application Submission: 1 to 3 days
  • Examination and Gazette Publication: 4 to 8 weeks
  • Opposition: 12 weeks
  • Grant of the Austrian Trademark Registration Certificate: 4 to 8 weeks.

The documentation requirements for the Austria trademark registration process are as follows:

  • Austria Trademark Application Form
  • Name and Address of the Applicant
  • A Print or Representation of the Trademark
  • A Summary of the Trademark
  • List of goods or services as per the Nice Classification (NCL) or Vienna Convention
  • A Power of Attorney (POA), if any
  • Priority and Translated Documents, if any
  • Payment Confirmation Receipt
  • Name and Address of the Local Agent, if any
  • Company Registration Number for Corporate Applicants

The list of top businesses that require trademark protection in Austria is as follows:

  • Food-Franchise & Restaurant Business
  • High-End Clothing Stores & Fashion Houses
  • Software MNCs & Tech Companies
  • Online Clothing Retail Stores
  • Hospitals & Online Pharma
  • Streaming Service & Media Houses
  • Startup Fintech & Digital Banking Services
  • Hotels & Online Travel Agencies
  • Business Management & Stock Exchange Service Firms
  • Car & Chemical Manufacturers

Yes, trademark owners can renew their trademark registration within the last 12 months of the ongoing 10-year registration period with the Austrian Patent Office-Das Österreichische Patentamt (APO).

Yes, trademark owners can renew their trademark registration within a six-month grace period after the expiration of the ongoing 10-year registration with the Austrian Patent Office-Das Österreichische Patentamt (APO).

Yes, the Austrian trademark law requires the continuous usage of trademark registration for 5 consecutive years. Non-compliance could result in the cancellation of the same of the trademark filing in Austria.

Yes, the Austrian Patent Office (APO) has the “see.ip” Austria trademark search database on its website to detect early infringements for trademark filing in Austria.

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