![\"Purpose](\"https:\/\/enterslice.com\/learning\/wp-content\/uploads\/2020\/01\/investor-pitch-deck.png\")
<\/figure><\/div>\n\n\nThe pitch\ndeck is used to:<\/strong><\/p>\n\n\n\n The amalgamation of abundant slides with a couple of bullet points and with the hope of receiving millions of dollars in startup capital may not sound challenging. But competing with thousands of startups for capital is complicated. One-shot at pitching and presenting to the investors that are the best match for your venture is vital to get this asset right.<\/p>\n\n\n\n Design and content play a crucial role in acing the pitch deck. Designing of any pitch deck includes nailing the right number of slides and style. And content is the most confusing and important part which talks about what to include in your deck.<\/p>\n\n\n\n To make your pitch sound appealing doesn’t forget to incorporate\nthe following items in it:<\/em><\/strong><\/p>\n\n\n\n This information includes your logo, company name along with your\ncontact information so that investors can follow up and set a meeting. <\/p>\n\n\n\n Tell your viewers about your business. Show them what it is all\nabout so that they will know it is something that excites them. <\/p>\n\n\n\n Focus on the problem that your startup will help in solving. Make sure during the deck you have the answers to the question like why, why now, and why you have the team to accomplish it.<\/p>\n\n\n\n How is startup solving this problem? What are the techniques you\nwill follow to overcome the problem?<\/p>\n\n\n\n Make sure your every pitch deck talks about the potential size of\nthe opportunity. It should incorporate the size of the market you intend to\ncover. This slide is important as it talks about the potential outcome to\ninvestors that express interest. <\/p>\n\n\n\n If you are not aware of your competitors in the market then you\nhaven’t done adequate research. Pause everything and find out and add the slide\nof competitors in your deck as well.<\/p>\n\n\n\n What is your product? What are its benefits and features? Why is\nit unique and how it can benefit the consumers?<\/p>\n\n\n\n Every investor wants to know what traction you have so far. What testing you have done? What is the trajectory of your growth? What kind of feedback you are receiving from user engagement? <\/p>\n\n\n\n What business model you will follow to acquire customers and\ngenerate revenues? Convince your investors with your thought process. Make\nsense while delivering your idea to them.<\/p>\n\n\n\n How will you use the funds? Spend it on rent or buy up customers\nand squeeze the competition out of business.<\/p>\n\n\n\n No matter how audiences shy you are but at one point or the other, you have to present your ideas in front of investors or the audience. Keep the following insights in mind while preparing a pitch:<\/p>\n\n\n\n Draft your pitch as per your final audience. Take into account who you will address: potential partners, corporate representatives, students, investors or entrepreneurs. Draft your Investor pitch<\/a> according to your audience. <\/p>\n\n\n\n Make your pitch as attractive as possible. Often a pitch with\nplain slides tends to distract the audience. Many investors find a poorly prepared\npitch boring. Therefore, <\/p>\n\n\n\n could make a difference to your pitch.<\/p>\n\n\n\n You want the audience to entertain your ideas instead of getting\nexhausted out of it. Skip the idea of presenting a pitch in an analytical\nmanner and make it creative and enjoyable enough. Use metaphors to explain your\nabstract ideas. Your goal is to make the audience understand your concept in\nthe simplest manner.<\/p>\n\n\n\n Obviously you want to stand out from the crowd and make a\ndifference. Make your presentation catchy by adding quirky words. <\/p>\n\n\n\n Closing a strong pitch abruptly can result in blunder. The maximum you can do is to close it with a simple ‘Thank you’. This is your time to leave a mark behind. Make the most out of it and intrigue your audience. <\/p>\n\n\n\n\n
Pitch Deck: What to Include<\/h2>\n\n\n
![\"Pitch](\"https:\/\/enterslice.com\/learning\/wp-content\/uploads\/2020\/01\/pitech-deck.png\")
<\/figure><\/div>\n\n\nYour Company Information<\/h3>\n\n\n\n
The Concept<\/h3>\n\n\n\n
The Problem<\/h3>\n\n\n\n
The Solution<\/h3>\n\n\n\n
Market<\/a> Size<\/h3>\n\n\n\n
The Competition<\/h3>\n\n\n\n
The Product<\/h3>\n\n\n\n
Traction<\/h3>\n\n\n\n
Business Model<\/h3>\n\n\n\n
Use of funds<\/h3>\n\n\n\n
What makes a pitch an appealing pitch? <\/h2>\n\n\n
![\"makes](\"https:\/\/enterslice.com\/learning\/wp-content\/uploads\/2020\/01\/makes-a-pitch.png\")
<\/figure><\/div>\n\n\nConsider Your Audience<\/h3>\n\n\n\n
Visual Aids<\/h3>\n\n\n\n
\n
Make it interesting<\/h3>\n\n\n\n
Grab Attention<\/h3>\n\n\n\n
Call for Action<\/h3>\n\n\n\n
When You Need A Pitch Deck?<\/h2>\n\n\n\n